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Oh, no, don’t look: it’s the dreaded Book Trailer!

October 20, 2014 by Grael Norton, Director of Marketing

Scary!On Friday I teased you about who I’ll be interviewing in the Authors Academy on Wednesday of this week.

I’m pleased to tell you now that it will be Nat Mundel of Voyage Media. We’ve interviewed him before, though it’s been quite some time.

Now the reason that I’ve invited Nat back to present is two-fold: one, we’re going to be talking about a subject I’m super passionate about, which is filmmaking.

The frame we’re going to use to discuss filmmaking is the book trailer.

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There’s no business like show business

October 17, 2014 by Grael Norton, Director of Marketing

Show business!My message from Wednesday prompted a reply from an old friend and colleague of mine, Will Williams.

Will gave me my first big “break” in the movie business when he hired me to write a documentary about WWII for his production company, Hollywood Home Entertainment.

Working on a shoestring budget, we produced a four-hour documentary that, once complete, we sold in the US and to other territories around the world.

I learned a number of extremely valuable lessons from my time in the independent film industry, but there are a few that I brought with me into publishing that I want to share with you now:

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Even Kerouac secretly did this

October 15, 2014 by Grael Norton, Director of Marketing

JackI was reading this article my friend and colleague Jack Rochester mentioned on The Fictional Café recently, and it got me thinking.

Specifically, it got me thinking about the myth that your first draft is the “purest” expression of your work, and that editing it will somehow compromise your artistic vision.

Of all the authors out there, Jack Kerouac probably contributed to this myth the most, since he publicly railed against self-editing, and the story of how he drafted On The Road on a single, giant scroll in only three weeks is legendary.

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A social media site that costs nine thousand dollars to join?

October 12, 2014 by Grael Norton, Director of Marketing

Rich guy FacebookA social media site for the 1%? No, this isn’t a joke. It’s real!

You can check out the article about it here.

I didn’t link to this article just to shock you, or to piss you off.

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Who’s coming to ROCK the 2015 Tucson Festival of Books?

September 26, 2014 by Grael Norton, Director of Marketing

The bandThis week I learned some big news:

The Rock Bottom Remainders will be headlining the 2015 Tucson Festival of Books!

Ever heard of them? No?

If not, I bet you’d recognize some of their members, who are some of the most famous people in a band you’ve never heard of…

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Can a book change your life for the worse?

September 25, 2014 by Grael Norton, Director of Marketing

Smile!Last week we discussed life-changing books.

For most people, that means “life-changing for the better.”

But is it possible for a book to change your life for the worse?

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Good news for people who love bad news

September 23, 2014 by Grael Norton, Director of Marketing

These millenials!“Nobody reads anymore,” they say.

“Books, magazines, newspapers—forget it. These days, it’s all electronics and video games.”

Is this something you’ve ever felt?

If so, I can relate because I have, too—even though I grew up with video games and gadgets myself.

Pity today’s youth, right?

Not so fast!

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But who cares what we SHOULD read?

September 19, 2014 by Grael Norton, Director of Marketing

Ah, yesEarlier this week I wrote you about the top 100 books everyone should read…

I got some great responses, including that some folks have read as many as 75% of the books on the list.


So now I know what we should be reading…

But what about the top 100 books we actually like to read?

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Rain, rain, go away

September 18, 2014 by Grael Norton, Director of Marketing

Rainy DayYou may know that out here in the desert Southwest we’ve been getting absolutely drenched lately…

So much so that the weather is seriously dimming the prospects on the Mexican beach vacation my wife and I have had planned for months!

On the other hand, it’s only a vacation at stake here… did you know that in addition to all the locals who’ve been affected by the powerful hurricane in Cabo San Lucas, 30,000 tourists are still stranded down there without power or even running water?


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TODAY: Create Content Your Audience Will Love

September 17, 2014 by Grael Norton, Director of Marketing

Yeah!I invite you to join us TODAY, Wednesday, September 17 as we hold our next LIVE event in the Authors Academy, “Create Content Your Audience Will Love.”

Are your blog posts gaining traction with your readers?

Are people leaving comments on your posts?

What about sharing your posts with their friends and the other folks on their contact lists?

If not, it could be you’re not delivering the kind of entertaining content your audience craves.

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