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Authors Academy teleseminar 11/11: “Tactical Social Engagement”

November 05, 2015 by Grael Norton, Director of Marketing

So many choices!Last month, my colleagues Atilla and Mindy covered the basics of social media. Now it’s time to take it up a notch, and learn how to use social media to sell more books!

Our featured guest will be Jason Brick, top-shelf business writer, writing coach, speaker, ghostwriter, and business writing coach extraordinaire. Jason owes the success of his series of self-published books to a strong social media presence and his use of Tactical Social Engagement.

Jason will explain how to identify the three kinds of people who can help you sell your books, as well as how to develop three levels of strategy for connecting with them via social media.

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October 26, 2015 by Grael Norton, Director of Marketing

Procrastinator“Procrastination.” In many circles, it’s a dirty word.

“Don’t put off until tomorrow what you can accomplish today,” it’s said.

All of us are guilty of it, though… at least a little bit, from time to time.

For many of us, one of the activities we’re most likely to procrastinate over is also one of the most important: writing.

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How big is your audience?

October 12, 2015 by Sam Henrie, President

How big is your audience?

A few years ago I had a weekend evening to myself, and decided to go to a play. I found a performance of the 1983 Pulitzer Prize-winning ‘night Mother by Marsha Norman showing at the Tucson Temple of Music and Art.

I arrived very early, so I wasn’t surprised that there was only one other person in the audience, but was surprised when no one else showed up. The play started, and I thought to myself: “Now I am stuck here, even if the performance is terrible. I’m 50% of the audience. I can’t just stand up and walk out.” That turned out not to be a problem. The performance was completely engrossing.

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Writer’s Block

October 09, 2015 by Sam Henrie, President

writer's block

Hypergraphia is a behavioral disorder I sometimes wish to be stricken with, if only temporarily. People with hypergraphia have an intense and uncontrollable desire to write, and usually churn out page after page, hour upon hour, day after day. Sometimes what they write is chaotic and disorganized, but other times they write The Brothers Karamazov or Alice in Wonderland. (Both Dostoevsky and Carroll are thought to have had hypergraphia.)

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Steps to Publishing a Book: The Timeline

October 01, 2015 by Wheatmark, Admin

Steps to Publishing a Book

For first-time authors, the book publishing process can be a daunting one. Writing and publishing a book is not just a creative endeavor, it’s a job. As with any new job, there’s a learning curve. So to help you over the hump, the following is a step-by-step approach to the book publishing timeline:

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The World’s Worst Ebook Artwork

September 22, 2015 by Grael Norton, Director of Marketing

Uh-ohWheatmark client and Authors Academy member Bill Corbett sent me the link to this sobering article the other day.

It talks about how the digital era has led to a decline in income for authors.

The article cites a number of reasons for this, but another one (which the article doesn’t discuss) is increased competition.

According to recent numbers I’ve seen, there are now more than 4,500 books published every day.

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Amazon gets flamed

July 16, 2015 by Grael Norton, Director of Marketing

Unhappy Amazon customersAs I write this, folks all over the Internet are flaming Amazon for over-hyping its latest sales promotion, Prime Day.

Here are some choice tweets:

Amazon has gone crazy! I mean, 64% off Antarctic krill oil?
— John Aboud (@jaboud) July 15, 2015

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“The U.S. is on the brink of total collapse…”

July 03, 2015 by Grael Norton, Director of Marketing

Tempest at Dawn“The United States is on the brink of total collapse. The military has been reduced to near extinction, economic turmoil saps hope, and anarchy threatens as world powers hover like vultures, eager to devour the remains.”

Sounds like the premise of the latest Hollywood sci-fi blockbuster coming to a theater near you this weekend, doesn’t it?

It’s not.

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Thursday, 6/18: The Author’s Guide to Choosing a Marketing Service

June 16, 2015 by Grael Norton, Director of Marketing

So many choices…It seems like it happens on a daily basis, practically.

I receive a forwarded email from a Wheatmark client, Authors Academy member, or someone else with whom I correspond regularly.

The email, typically from a book marketing company or a publishing services company, is about some new and exciting marketing service.

I have to admit: sometimes the service sounds pretty tempting!

Meanwhile, the author who forwarded me the email nearly always asks the same question:

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Is your book cursed?

June 09, 2015 by Grael Norton, Director of Marketing

Your book is cursed!Wheatmark client Michelee Cabot forwarded me this fascinating entry from Wikipedia about the dreaded “book curse.”

The best way I can describe it in contemporary terms is that it was like medieval copyright protection!

According to the article, “a book curse was the most widely employed and effective method of discouraging the thievery of manuscripts during the medieval period.”

Punishments usually included excommunication, damnation, or anathema. Harsh!

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