Grael Norton

About Grael Norton

Grael Norton is Wheatmark's Director of Marketing, specializing in helping writers design the business of selling their books. His book, The Author's Guide to Choosing a Publishing Service is currently available for free at http://authors.guide.
23 February, 2014

Improve your writing by adding dialogue

By |2023-06-09T11:21:30-07:00February 23, 2014|Resources, Writing|Comments Off on Improve your writing by adding dialogue

Including dialogue in your writing, even for nonfiction pieces, is a powerful way to move your story or article forward and keep the reader’s interest.

The appeal of including conversation is that it brings the level of your writing down to a human level. While you can always be obtuse and convoluted in your conversations, it is probably not your natural way of speaking. When you talk with someone, you leave out 90% of the wild, descriptive phrases and get to the point.

Compare “Hey, Mom, I’m going to the store!” to the writer’s penchant for superfluous information.

Most dialogue consists of short sentences sandwiched in between longer ones. So, adding dialogue not only makes your article more active and stimulated but also gives it variety. That’s a good thing. Plus, dialogue can add a measure of warmth, passion and even humor.

“Want to give it a try?”

That one sentence has only six words, […]

23 January, 2014

Consistency is the key to book marketing success

By |2023-06-09T11:21:49-07:00January 23, 2014|Resources, Writing|Comments Off on Consistency is the key to book marketing success

It’s “the little drops of water, little grains of sand” system that creates wonderful writers.

It’s writing one sentence after the other and doing it over and over until you have 10,000 sentences and your book is done.

It’s writing a couple of comments every single day for a whole year until you have left your thumbprint on 100 blogs and over 700 posts.

It’s tweeting a tweet when you don’t feel like it, but you do it anyway and after days and weeks and months your name becomes known, your face becomes known and what you are writing about becomes noticed.

Consistency happens only with conscious, deliberate effort.

It takes an idea that is grand and glorious and breaks it down into steps and actionable moments. Step by step, day by day, in season and out of season you keep at it until the dream is manifested into reality.

Every author needs an author platform. […]

16 January, 2014

Why print newsletters can be more effective in keeping your fans connected

By |2023-06-09T11:22:01-07:00January 16, 2014|Marketing, Resources, Writing|Comments Off on Why print newsletters can be more effective in keeping your fans connected

The pendulum is swinging back. For the last five or ten years the push for authors to send out a digital newsletter was encouraged on every front. Turns out that it became so popular everyone did it. So much so that as email newsletters became more and more prolific, readers soon felt overwhelmed. In order to handle the load, people started filtering the emails into sorted files that rarely were opened or simply deleted them after a casual disinterested glance at the subject line.

Even though digital newsletters could be sent in full color, 84% of the browsers that received them had pictures and images turned off to guard against spam and viruses.  An email with plain text has to be pretty amazing to be read in this day and age of short attention spans.

As email turned into a chore and a headache, the delete key started being used with greater […]

21 November, 2013

10 Reasons why I am going to write today

By |2023-06-09T11:23:25-07:00November 21, 2013|Resources, Writing|Comments Off on 10 Reasons why I am going to write today

Remember the freelance writer who shared 10 reasons why she didn’t want to write. Well, surprisingly she has had a change of heart after settling down and meeting her latest deadline, and she has shared this list.

10 reasons why I am going to write today:

1. Surprise! I like to write. I really do. Once I get started, everything else fades around me and I lose myself in my writing. Don’t disturb me —  I’m writing!

2. My writing is improving. It is not happening overnight, but when I compare how I write today with how I wrote last year, I see a big improvement. In fact, when I use the “Spelling and Grammar” check on Word, it doesn’t find nearly as many mistakes as it used to. Apparently that little checker has been teaching me along the way.

3. I’m staying more connected with my friends. I have a blog and when […]

20 November, 2013

10 reasons why I’m not going to write today

By |2023-06-09T11:23:31-07:00November 20, 2013|Resources, Writing|Comments Off on 10 reasons why I’m not going to write today

You know the drill. You start out with a grand and noble idea to write every day without exception.  But, then things happen.

Your little brother and his wife and ten kids decide to visit for a month. When unexpected events occur, it’s perfectly understandable to reprioritize your schedule a bit.

Of course, you may find other excuses to not write — ones that are not so noble and that make it harder to explain why you didn’t quite meet that deadline. The following examples of excuses were shared by a freelance writer who has experienced those bad writing days.

10 reasons why I’m not going to write today:

1. Not enough time in the day. This needs no explanation. I just have a lot of other commitments that need to be done.

2. I don’t know what to write. My mind is blank. Nothing enters or leaves the black hole of my mind.

3. I […]

19 November, 2013

Every writer should use an editor

By |2023-06-09T11:23:36-07:00November 19, 2013|Resources, Writing|Comments Off on Every writer should use an editor

It’s been said before, it’s time to say it again: Every writer should use a professional editor before the final publication of a book.

In a recent guest post called “Why Do I Need an Editor” on BadRedHead Media, Janie Goltz explains why writers do not see their own mistakes. As a professional writer and editor, Goltz has a good perspective on writing and publishing. According to Goltz, there are three different kinds of editing and the costs of an editing job range from low to high.

When you write something, it has the potential to last for a long time. Therefore, it’s best to present yourself and your work in a favorable light when you are published. Poor grammar may be excusable in text or Facebook messages, but when a possible new employer is looking you up on the Internet, it’s not such a good thing.

You may have a scintillating […]

17 November, 2013

5 easy tips to lower your Flesch-Kincaid readability Score

By |2023-06-09T11:23:41-07:00November 17, 2013|Resources, Writing|Comments Off on 5 easy tips to lower your Flesch-Kincaid readability Score

How simple and clear is your writing?

Does it make a difference?

Steve Sjuggerud’s writes an investment letter called, “The True Wealth.” He shared in an article for AWAI that one of the biggest reasons he has such a high subscription and renewal rate for his letter (over 70,000 subscribers) is because of its ease in reading.

He explains in the article, How to Improve the Clarity of Your Writing by Michael Masterson, that he found there was “a direct relationship between simplicity and success.” In an informal test he rated a large number of Agora’s writers on a grading scale recommended by Michael. What he discovered surprised him. “There was a direct relationship between simplicity and success. The writers who had the lowest Flesch-Kincaid scores had the highest renewal rates.”

If simple writing makes a dramatic difference in investment letters which are read by a higher-than-average educated reader, what does […]

8 November, 2013

Amazon Source opens profit sharing for Independent Bookstores

By |2023-06-09T11:24:07-07:00November 8, 2013|News, Publishing|Comments Off on Amazon Source opens profit sharing for Independent Bookstores

Brick-and-mortar bookstores have long been waging a rather futile battle against their enemy of destruction, Amazon.

Who knew that terms of peace were on the horizon?

In a press release dated Wednesday, November 6, 2013, Amazon announced the war might be over.  In its latest bid for more of the book market, Amazon will offer brick-and-mortar bookstores a chance to team up.

Amazon’s newest program called Amazon Source, allows independent bookstores to reap some of the Amazon book-buying profits when their customers purchase Kindle products and ebooks. Bookstores can now sell Kindle products in their stores and make profits in two ways. The first option includes a discount on purchasing Kindle devices from the manufacturer and a 10% commission on every book that the Kindle buyer purchases through Amazon for the next two years. This is easily the most viable option for bookstores to take. The other option is designed […]

20 October, 2013

Ten jet-propelled ways to ignite more sales from one book review

By |2023-06-09T11:24:54-07:00October 20, 2013|Marketing, Resources, Social Media|Comments Off on Ten jet-propelled ways to ignite more sales from one book review

Just starting out? Have one review but feel that you need a hundred more before your book will take off? Fear not. Here are ten ways you can spin that one small review into ten fantastic book promotions:

1.  Put the review on your website. If it’s short, include it on the sidebar. If it’s longer, put an excerpt on the sidebar and the full review on an inner page.

2. Include a snippet of the review in your email signature. This is an easy way to get a lot of mileage every day with no extra effort.

3. Use a sentence or two of the review on the back cover of your book. Easy to do if your book is in digital form or you are using POD (Print on Demand). If you have hard copies, print stickers on gold foil and add them to the copies.

4.  Include a reference to […]

19 October, 2013

Why authors should have 3 to 4 business cards to maximize book sales

By |2023-06-09T11:24:59-07:00October 19, 2013|Marketing, Resources|Comments Off on Why authors should have 3 to 4 business cards to maximize book sales

How many business cards should you have?

A good estimate for an author is four.

That may seem like a lot, but there are several reasons why having more than one business card to support your writing is a good thing.

Many writers wear different hats. Whether they write fiction or nonfiction, they can have different areas of expertise. A good way to gain an interview, speaking assignment, or book promotion is to address each area individually with a different business card.

There is never just one way to sell a book. While some ways will work better than others, it doesn’t make sense to leave books on different tables, hoping the right audience will find them. Having a variety of business cards allows you to promote yourself as an expert in a subject to a particular audience.

For instance, if you want to sell books during a business conference, a card that merely states […]

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