Identifying Target Audiences for Your Books
Unless you know who the target audiences are for your books, you can’t market to them effectively.
For next week’s Authors Academy presentation, we’ll teach you practical techniques you can use to identify multiple target audiences for your book… including some you probably haven’t thought of.
Join us next Wednesday at 11 AM in Arizona (11 AM PST, 2 PM EST) to learn more about:
- Why identifying your books’ target audiences is so critically important
- How to pinpoint your core target audience
- How to use locations, people, and groups to identify multiple other target audiences
- and more!
Your host for the call is Wheatmark’s president, Sam Henrie, who has spent the last twenty years helping authors of all stripes successfully publish and market their books.
Don’t miss out on this exciting opportunity — just click on the following link now to register:
Celebrating the 2022 Tucson Festival of Books
Thank you to everyone who attended our 2022 Tucson Festival of Books booth!
After two years of the pandemic preventing an in-person Festival, everyone came in full force. We are grateful to our authors, the Festival organizers, the University of Arizona, and everyone who showed up for a fantastic 2022 Tucson Festival of Books!
In addition to making new connections and meeting with old friends, our authors sold a lot of books—and that’s thanks to all of you.
We can’t wait to see you all again next year! And hopefully see some new faces as well.
Drawing an Audience to Your Book Event
If you plan on hosting a presentation, running a book signing, or setting up a booth for an event, you’ll need to know how to attract your audience.
For next week’s Authors Academy presentation, we’ll explore marketing strategies that will help your book event draw attention and flourish.
Join us next Wednesday at 11 AM in Arizona (10 AM PST, 1 PM EST) to learn more about:
- When, where, and how to promote your event
- Using games, giveaways, and gimmicks to pull people in
- Making the most of the event after it’s over
- and more!
Click on the following link now to register: https://www.wheatmark.com/register
When you register at the link above, we’ll send you the log-in info for the presentation immediately.
Where to Get Your Book Reviewed
In these constantly changing times, it’s critical to stay updated on the places and strategies you can use to get more reviews.
For next week’s Authors Academy presentation, we’ll lay out all of the steps you’ll need to take when reaching out to reviewers.
Join us next Wednesday at 11 AM in Arizona (10 AM PST, 1 PM EST) to learn more about:
• How to find a reviewer that’s a good fit for your book
• Using your location, genre, and book topics to improve your chances
• How to get more Amazon reviews
• and more!
Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.
Don’t miss out on this exciting opportunity — just click on the following link now to register:
https://www.wheatmark.com/register
When you register at the link above, we’ll send you the log-in info for the presentation immediately.
Online Advertising Explained
Advertising is a great way to reach new audiences, but the online space can be intimidating with its nearly limitless options.
For this Authors Academy presentation, we broke down where you should advertise online, how you should do it, and how long you should invest.
Join the Authors Academy to learn more about:
- The best websites to place an ad
- How to make an advertisement appealing
- Advertising strategies for authors
- and more!
To register for the next webinar, go to wheatmark.com/register.
Book Festivals vs. Writing Conferences
We talk a lot about how to reach new audiences online—but what about networking and marketing your book offline?
For next week’s Authors Academy presentation, we’re taking a deep dive into book festivals and writers conferences, and how they can help you.
Join us next Wednesday at 11 AM in Arizona (10 AM PST, 1 PM EST) to learn more about:
- Which author events to consider attending
- How to make the most of a book festival
- Networking at writers conferences
- and more!
Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.
Don’t miss out on this exciting opportunity — just click on the following link now to register:
How to Get Booked on a Podcast (and More!)
Although it can be intimidating, reaching out to podcasters, radio shows, newspapers, and book reviewers is the best way to introduce your book to wider audiences.
For today’s Authors Academy presentation, we laid out all of the steps you need to take to start collaborating with other content creators.
Authors Academy members can watch the recording to learn:
- How to find the right creators to contact
- What to offer and what to ask for
- How to keep the marketing momentum going
- and more!
Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.
To make sure you don’t miss our next Authors Academy webinar, click the link below to register:
How to Think Like a Book Marketer
Writing a book is a feat on its own, but learning how to market that book is a whole other adventure.
For next week’s Authors Academy presentation, we’ll explore how marketers look at product sales and how you can use that same marketing knowledge to grow your book’s audience.
Join us next Wednesday at 11 AM in Arizona (11 AM PST, 2 PM EST) to learn more about:
- How to target your audience
- Spreading your book to new locations
- Holding events and talks about your book
- and more!
Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.
Don’t miss out on this exciting opportunity — just click on the following link now to register:
Summer Social Series: Instagram
Join us next Wednesday for the third and final installment of our Summer Social Series: Instagram: The Art of Image-Driven Content.
Now one of the most popular social media platforms available, the photo-sharing app has come a long way from its humble beginnings. So why should you “do it for the ‘gram?’”
Because a whopping 1 billion people use Instagram every month! Sixty percent of users (that’s 600+ million people) seek out and discover new products on Instagram, and more than 200 million users visit at least one business profile every day.
If you have something to sell, this personal and business platform is a great opportunity for you to reach those customers.
Here’s what you’ll discover when you join us for this presentation: (more…)
Behind the Scenes of NYC Publishing
Ever wonder what goes on behind-the-scenes in the traditional publishing industry?
Join us next Wednesday as we peel back the curtain on this exclusive world with Anne Spieth, an experienced professional from the traditional publishing arena who recently joined Wheatmark, Inc. as Publishing Consultant, and who is also the newest Senior Faculty member of the Authors Academy!
For the past 10 years, Anne has been working at two of the Big Five New York publishers: in publicity at Minotaur Books/St. Martin’s Press (Macmillan), then in marketing and design for Macmillan Audio, and finally in marketing for Simon & Schuster/Atria.
Anne rejoined Macmillan’s adult Library Marketing division in 2013, where she did online marketing, book title presentations, and exhibited at major industry conferences.
During her time in NY, Anne worked with many New York Times bestselling and acclaimed authors, including Jodi Picoult, Lisa Scottoline, Louise Penny, Jenny Lawson, John Lescroart, Rainbow Rowell, Sophie Littlefield, Stephanie Garber, Roshani Chokshi, Linda Castillo, Katherine Center, Shobha Rao, and many, many more.
For one hour next week, Anne will share her NYC publishing experiences and answer your most burning questions about traditional publishing!
Here’s how you can get your question answered during the call: comment on our Facebook page or send us an email and pose a question or questions for Anne.
She’ll select the best questions to answer live on the call first – and will answer all of them, time permitting.
If you’ve ever wondered how things work at the traditional houses, don’t miss this valuable opportunity! Click the link below now to register for the call:
https://www.wheatmark.com/
When you register at the link above, we’ll send you the log-in info for the call immediately.