Become a Joiner
Grael Norton, Wheatmark’s Director of Marketing, does a fantastic webinar called “Do This First” which answers the question “What’s the first thing I should do now that I have written my book?” I won’t be a spoiler. You’ll have to watch the webinar (register at www.bookpublisher.com) to get the answer.
I have some “do this first” advice of my own, which answers the question “What’s the first thing I should do to market my books?”
Should you focus first on traditional publicity, advertising, social media marketing, getting reviews, entering book contests . . .? Based on my experience working with hundreds of successful authors, the simple answer is: Networking. In particular, networking within the community of people who are passionate about your genre or subject. Whatever other marketing you do, you will need members of this community to get your work, and you as an author, discovered by a large number of readers.
In his 2010 classic The Tipping Point, Malcolm Gladwell argues that for anything to go viral (like a book) it needs the help of following three types of people: mavens, connectors, and salespeople. Every fiction genre has its mavens (people who know everything about the genre), connectors (people who know all the best writers, editors, agents, and reviewers in the genre), and salespeople (people who can convince the readers of a genre to buy books.) Every nonfiction subject has the same. Where can you find all three types of people for your (fiction) genre or (nonfiction) subject? In writers’ groups focused on your genre or subject.
Say you write romance fiction, there’s the Romance Writers of America, www.rwa.org, an outstanding association of career-focused romance writers. They provide many online and regional networking opportunities, as well as a huge annual conference (next July in Denver).
Say you write biographies of women who contributed to the history, culture, or growth of the American West, there’s Women Writing in the West, www.womenwritingthewest.org. They also provide many online and regional networking opportunities. And they are having their annual conference this month in Tucson! (I’ll be attending as an acquiring editor.)
Whatever your niche or subject, I encourage you to find a writers’ group focused on your type of writing, and join it. The people most likely to read and get excited about your books to become the mavens, connectors, and salespeople that you’ll need to get discovered are in these organizations. Get to know them!
Publisher Wheatmark Announces Release of New Mystery Novel
Tucson, AZ – June 27, 2017 — Wheatmark, Inc. is pleased to announce the release of A Robin’s Snow by Barbara Briggs Ward. This is the last book in the author’s Christmas trilogy.
While curious of the world outside her Amish community, Annie Finley’s love for her husband, Daniel, and their son, Jacob, is why she’s content to stay. A devastating accident one stormy night changes that, propelling Annie beyond those boundaries. With the help of two women who sell Annie’s quilts, she learns those responsible for the accident are ruthless owners of a newspaper dynasty who’ll do anything to keep the presses running. A plan is devised enabling Annie to shed her simplicity and travel to Philadelphia where she infiltrates that dynasty, moving amongst them as one of them until the moment when she must make her move—a move with grave consequences reaching all the way to the White House in a fight over the Second Amendment.
For more information about the book, or to schedule an interview with the author, please call Mindy Burnett at 520-798-0888 x100 or email support@wheatmark.com.
About the Author:
Barbara Briggs Ward is a writer living in Ogdensburg, New York. She is the author of the beloved Christmas trilogy featuring The Reindeer Keeper, Yahoo’s Christmas Book Club’s December, 2012 Book of the Month; The Snowman Maker, released October, 2013, and The Candle Giver, released October, 2015. Her short stories have appeared in the Chicken Soup for the Soul books, Christmas Magic and Family Caregivers, plus Ladies’ Home Journal, Highlights for Children, and The Saturday Evening Post online. Barbara has been featured at Target Book Festivals in Boston and New York and on Mountain Lake PBS. Visit Barbara’s website at www.barbarabriggsward.com.
More About This Title:
A Robin’s Snow, ISBN 9781627874878, was be released by Wheatmark, Inc. on June 28, 2017. The book has 198 pages and is being sold as a trade paperback for $15.95 and as an ebook for $7.99.
About the Publisher:
Wheatmark, Inc., founded in 1999, is a Tucson, Arizona-based publisher of trade titles that are available wherever quality books are sold worldwide. Wheatmark titles can be purchased in paperback, hardcover, or popular ebook formats. For more information, visit https://www.wheatmark.com.
Book on Climate Change Vocabulary Released
Tucson, AZ – August 16, 2017 — Wheatmark, Inc. is pleased to announce the release of A Climate Vocabulary of the Future by Herb Simmens. A reference book for all things climate change, this book creatively and engagingly helps its readers stay informed about the topic.
A Climate Vocabulary of the Future offers a compelling perspective on climate change that breaks down the formidable challenges facing our species and our planet — rising temperatures, melting glaciers, and an indifferent global populace quietly overwhelmed by the science and inconceivable consequences of inaction.
By skillfully explaining — with humor, brevity, and clarity — more than four hundred new, as well as often overlooked words and phrases, A Climate Vocabulary of the Future empowers readers with the information they need to both understand and act.
For example, readers will learn the importance of dark snow, carbon war criminals, and negative emissions, as well as the background behind deceptively humorous phrases such as frozen chicken syndrome and robin carbon hood tax. Author Herb Simmens also offers many new ideas to inspire action before it is too late to save ourselves from ourselves.
Use A Climate Vocabulary of the Future as a reference or as a creative way to learn the many dimensions of climate change. Above all, use it to acquire the words, images, ideas, and actions necessary to thrive in a world increasingly dominated by climate chaos.
For more information about the book, or to schedule an interview with the author, please call Mindy Burnett at 520-798-0888 x100 or email support@wheatmark.com.
About the Author:
Herb Simmens has been a town manager, county administrator, head of planning for the state of New Jersey, and a college instructor. He has degrees from the University of Pennsylvania and Princeton and studied at the London School of Economics. He lives in Silver Spring, Maryland. Visit his website at herbsimmens.com.
More About This Title:
A Climate Vocabulary of the Future, ISBN 9781627875080, will be released by Wheatmark, Inc. on August 23, 2017. The book has 226 pages and is being sold as a trade paperback for $11.95 and as an ebook for $8.99.
About the Publisher:
Wheatmark, Inc., founded in 1999, is a Tucson, Arizona-based publisher of trade titles that are available wherever quality books are sold worldwide. Wheatmark titles can be purchased in paperback, hardcover, or popular ebook formats. For more information, visit https://www.wheatmark.com.
History Comes to Life in New Novel
Tucson, AZ – August 16, 2017 — Wheatmark, Inc. is pleased to announce the release of The Last Crusader Kingdom: Dawn of a Dynasty in Twelfth-Century Cyprus by Helena P. Schrader. This is the newest historical fiction novel from award-winning author Helena Schrader.
John d’Ibelin, son of the legendary Balian, will one day defy the most powerful monarch on earth. But first he must survive his apprenticeship as squire to a man determined to build a kingdom on an island ravaged by rebellion. The Greek insurgents have already driven the Knights Templar from the island, and now stand poised to destroy Richard the Lionheart’s legacy to the Holy Land: a crusader foothold on the island of Cyprus.
For more information about the book, or to schedule an interview with the author, please call Mindy Burnett at 520-798-0888 x100 or email support@wheatmark.com.
About the Author:
Helena P. Schrader is a career diplomat currently serving in Africa. She earned a PhD in History from the University of Hamburg with a ground-breaking biography of a leader of the German Resistance to Hitler. She has published numerous works of fiction and nonfiction since. Her Jerusalem Trilogy, set in the Holy Land in the late twelfth century, won eleven literary accolades. For details visit helenapschrader.com or follow her author blog: schradershistoricalfiction.blogspot.com for updates on current works in progress, recent reviews, and excerpts. For more on the crusader kingdoms and Balian d’Ibelin visit: defenderofjerusalem.com or follow her blog at: defendingcrusaderkingdoms.blogspot.com.
More About This Title:
The Last Crusader Kingdom: Dawn of a Dynasty in Twelfth-Century Cyprus, ISBN 9781627875172, will be released by Wheatmark, Inc. on August 18, 2017. The book has 410 pages and is being sold as a trade paperback for $18.95 and as an ebook for $4.99.
About the Publisher:
Wheatmark, Inc., founded in 1999, is a Tucson, Arizona-based publisher of trade titles that are available wherever quality books are sold worldwide. Wheatmark titles can be purchased in paperback, hardcover, or popular ebook formats. For more information, visit https://www.wheatmark.com.
Revolutionary New Guide to Thyroid Disease
Tucson, AZ – June 28, 2017 — Wheatmark, Inc. is pleased to announce the release of ThyroZone: Real Thyroid Solutions for Better Health and Better Living by John A. Robinson and Cristina Romero-Bosch. This book offers advice to those diagnosed with thyroid disease who want help beyond what they are receiving.
ThyroZone offers a revolutionary approach to thyroid disease, a disease that afflicts millions of people who are often left with no real solution to alleviate their pain and suffering. The truth is that the medical community has yet to understand the causes — or even the symptoms — of thyroid disease. This means patients have no strategy to address their disease or ways to optimize their health to provide any meaningful quality of living.
After years of development and experience, Dr. John Robinson and Dr. Cristina Bosch wrote ThyroZone to offer a medical solution to patients who are simply not being provided the answers they need and deserve about their thyroid and metabolism. The science-based ThyroZone system surpasses the typical advice and provides unique, practical instruction that offers real results. If you or a loved one have ever experienced a thyroid condition but have always been told the test results are “normal,” then this book is for you.
For more information about the book, or to schedule an interview with the author, please call Mindy Burnett at 520-798-0888 x100 or email support@wheatmark.com.
About the Authors:
Dr. John A. Robinson and Dr. Cristina Romero-Bosch have been practicing medicine since 2006. They bring their passion for healthy living and graceful aging to their patients every day at The Hormone Zone, their cutting-edge medical practice, located in Scottsdale, Arizona. Visit www.hormone-zone.com for more information.
More About This Title:
ThyroZone: Real Thyroid Solutions for Better Health and Better Living, ISBN 9781627874892, was released by Wheatmark, Inc. on June 23, 2017. The book has 138 pages and is being sold as a trade paperback for $19.95 and as an ebook for $9.99.
About the Publisher:
Wheatmark, Inc., founded in 1999, is a Tucson, Arizona-based publisher of trade titles that are available wherever quality books are sold worldwide. Wheatmark titles can be purchased in paperback, hardcover, or popular ebook formats. For more information, visit https://www.wheatmark.com.
Do You Know Where Your Food Came From?
Tucson, AZ – July 3, 2017 — Wheatmark, Inc. is pleased to announce the release of Spice Empire: The Arab Culinary Tradition in the West by William Ross Newland. This cookbook explores the history of Arabic cooking traditions and their spread to other parts of the globe.
Most people are blissfully unaware of the origins of their food, but not William Ross Newland.
Fascinated by culinary anthropology and having a chronic love affair with new flavors and textures, Newland travels the world discovering culinary wonders that often took centuries to matriculate through Arab conquest. His favorite? The street food and comfort food eaten by locals on a daily basis.
For Newland, food is much more than eating. It is about planning, cooking, and sharing. Food is the centerpiece while human interaction generated by the meal is the main event.
Follow this short narrative to some of Newland’s favorite recipes — flavors that began in the Fertile Crescent, spread throughout the Mediterranean during the Ottoman Empire, and went on to Spain and eventually Mexico. Enjoy!
For more information about the book, or to schedule an interview with the author, please call Mindy Burnett at 520-798-0888 x100 or email support@wheatmark.com.
About the Author:
William Ross Newland is the Managing Director of The Delian Group, a risk advisory firm that specializes in Latin America. He is a world traveler and an avid cook. His passion is trying to recreate his foreign culinary experiences at home in his kitchen.
More About This Title:
Spice Empire: The Arab Culinary Tradition in the West, ISBN 9781627874083, was released by Wheatmark, Inc. on October 17, 2016. The book has 80 pages and is being sold as a trade paperback for $21.95.
About the Publisher:
Wheatmark, Inc., founded in 1999, is a Tucson, Arizona-based publisher of trade titles that are available wherever quality books are sold worldwide. Wheatmark titles can be purchased in paperback, hardcover, or popular ebook formats. For more information, visit https://www.wheatmark.com.
New Release Offers Insight on Life and Faith
Tucson, AZ – August 16, 2017 — Wheatmark, Inc. is pleased to announce the release of Faithbook: Faith Through the Love of God by Robert F. Moore. This book is the author’s response to the age-old question, “what is the meaning of life?” in a series of essays that communicate a powerful message.
Does your life need a boost?
Are you on the verge of giving up?
Do you feel lost and hopeless about the direction of your life?
The Bible says, “God is love” (1 John 4:16). The experience of God’s love will strengthen faith. In turn, fueled by the power of His love, one builds the necessary faith to stay the course.
Author Robert F. Moore meditated on the meaning of life for a year, and the result is Faithbook: Faith Through the Love of God. At its core, it’s an everyman journey seeking the answer to the question: Why am I here? His compact and deeply personal essays on topics like the nature of sin and the power of love reveal not only why it is important to read the Bible, but also how to do so.
Armed with the meaning behind biblical passages, readers will rediscover the Bible as a contemporary reference book for living, complete with the answers to questions they’re seeking. Faithbook is a call to action for the average person hungry for wisdom and open to an energized approach to faithful living.
For more information about the book, or to schedule an interview with the author, please call Mindy Burnett at 520-798-0888 x100 or email support@wheatmark.com.
About the Author:
Robert F. Moore is a self-described “average guy living an ordinary life.” After serving in the Peace Corps, starting a family, and working in the corporate sector, he came to faith well into his fifties. Bob is currently a deacon and Bible teacher at Metropolitan Baptist Church in Scotch Plains, New Jersey. Reverend Clement Griffin is the pastor as well as Bob’s close friend.
More About This Title:
Faithbook: Faith Through the Love of God, ISBN 9781627875295, was released by Wheatmark, Inc. on August 10, 2017. The book has 160 pages and is being sold as a trade paperback for $9.95 and as a hardcover for $24.95.
About the Publisher:
Wheatmark, Inc., founded in 1999, is a Tucson, Arizona-based publisher of trade titles that are available wherever quality books are sold worldwide. Wheatmark titles can be purchased in paperback, hardcover, or popular ebook formats. For more information, visit https://www.wheatmark.com.
Publisher Wheatmark Announces Release of Historical Fiction
Tucson, AZ – June 28, 2017 — Wheatmark, Inc. is pleased to announce the release of Lady of the Road by Michael Sloan. This action-packed story follows heroine Zamora on her journey disguised as a highwayman.
A centuries-old secret lays buried and forgotten. An exquisite pendant contains an obscure record of the hidden location. A country road, long abandoned and overgrown, leads to a priceless treasure. And the connection between these elusive clues is grasped by a resolute highwayman who hides behind mask, sword, and pistol. But this feared “Gentleman of the Road” is actually a woman, Zamora Delevan. Considered her family’s poor, unremarkable cousin, she conceals a lethal skill. Her father Richard, one of the King’s most proficient military fencing masters, privately trained Zamora at his London studio until her expertise rivaled his own.
After Richard’s premature death in 1721, Zamora finds herself thrust into the world of rural aristocrats who exploit England for personal gain. In an effort to ensure justice, and to prevent the foreclosure of her family’s estate, Zamora — in the guise of a highwayman — embarks upon a dangerous journey where honor, love, and revenge are fulfilled at the point of a sword.
For more information about the book, or to schedule an interview with the author, please call Mindy Burnett at 520-798-0888 x100 or email support@wheatmark.com.
About the Author:
Michael Sloan is a frequent traveler and author of published works of fiction and nonfiction. In preparation for writing this book, he took fencing lessons, examined relevant indentures from the fifteenth to eighteenth centuries, and visited the locales where the story is set. He has worked as a cartographer, history teacher, university professor, and seminar leader.
More About This Title:
Lady of the Road, ISBN 9781627874984, was released by Wheatmark, Inc. on May 24, 2017. The book has 336 pages and is being sold as a trade paperback for $15.95 and as an ebook for $7.99.
About the Publisher:
Wheatmark, Inc., founded in 1999, is a Tucson, Arizona-based publisher of trade titles that are available wherever quality books are sold worldwide. Wheatmark titles can be purchased in paperback, hardcover, or popular ebook formats. For more information, visit https://www.wheatmark.com.
Publisher Wheatmark Announces Release of New Biography
Tucson, AZ – July 11, 2017 — Wheatmark, Inc. is pleased to announce the release of Uncle Bill: The Life and Times of Wilmot Lenn Petersen, 1898-1991 by Marion Petersen Koedyker. This biography presents the reader with a unique perspective on life through personal stories, advice, and life lessons from the author’s great-uncle.
Wilmot Lenn Petersen—a.k.a. “Uncle Bill”—was a live-off-the-land eccentric, dressing strangely and growing all he needed to live among the wilds of Nevada and Arizona. During his ninety years of life, he was a cowboy, wrangler, entrepreneur, pilot, turquoise miner, and geologist. After three failed marriages, he remarried and joyfully lived the remainder of his days.
The irrepressibly outspoken Uncle Bill tells his own story as collected over the decades of taped interviews by his great-niece, author Marion Petersen Koedyker. As she writes, “My great-uncle Bill (born in 1898) used to tell me stories of his colorful life. One time during a visit I asked if I could tape record his stories. He agreed, but said, ‘It’ll be a mighty dull listen for anyone.’ Bill underestimated the impact his real-life stories had on the lives of other people. Some stories will make you laugh and some will make you cry. Some you will not believe and some you will have to reread.”
Full of his dry humor and unexpected life lessons, this nuanced portrait of Uncle Bill deals with sage and not-so-sage advice such as why leather on a dead body will disappear before the body is found, why it’s not always a good idea to protect a woman when her husband is beating her up, why a robbery may not be what it seems, and why it’s good to leave your mark at kill sites. No matter what the topic, Uncle Bill probably has a colorful story relating to it. This delightful book is a unique blend of an intensely personal oral history with an honest portrayal of a bygone generation.
For more information about the book, or to schedule an interview with the author, please call Mindy Burnett at 520-798-0888 x100 or email support@wheatmark.com.
More About This Title:
Uncle Bill: The Life and Times of Wilmot Lenn Petersen, 1898-1991, ISBN 9781627874854, was released by Wheatmark, Inc. on June 15, 2017. The book has 180 pages and is being sold as a trade paperback for $10.95 and as an ebook for $9.99.
About the Publisher:
Wheatmark, Inc., founded in 1999, is a Tucson, Arizona-based publisher of trade titles that are available wherever quality books are sold worldwide. Wheatmark titles can be purchased in paperback, hardcover, or popular ebook formats. For more information, visit https://www.wheatmark.com.
Definitive Guide on Yogasana Now Available
Tucson, AZ – June 29, 2017 — Wheatmark, Inc. is pleased to announce the release of A 21st-Century Yogasanalia: Celebrating the Integration of Yoga, Science, and Medicine by Mel Robin. This new guide integrating Iyengar yoga with twenty years of modern scientific research spans over two-thousand pages and is available as an ebook only.
A 21st-Century Yogasanalia: Celebrating the Integration of Yoga, Science, and Medicine is a modern-day Yogasanalia combining different aspects of yoga, medicine, and science in a timely and important effort to benefit both East and West, yogic and medical science. It is a culmination of twenty years of modern scientific research, often carried out in areas far removed from yoga as we otherwise know it. Working to expand beyond the physical principles of yogasana practice, author Mel Robin first researched both the yoga literature and the medical sciences as completely as possible, starting in 1998, then began juxtapositioning the two sciences in this ebook for the benefit of its readers.
For more information about the book, or to schedule an interview with the author, please call Mindy Burnett at 520-798-0888 x100 or email support@wheatmark.com.
About the Author:
Beginning in elementary school, Mel Robin became enamored with gymnastics and went on to practice through his college years (1953–1956) at UCLA, earning All-America honors in his final two years. From there, he turned to his second favorite field of study, Chemical Physics, earning a PhD from the University of Washington (1957–1960); following this, he had a 28-year stint as a distinguished senior-scientist at Bell Telephone Laboratories (Murray Hill, New Jersey), where he focused on molecular-electronic structure, eventually publishing 104 refereed papers and three books.
Leaving Bell Labs at age 50, Mel combined the two fields of his life-long interests by seeking to understand the scientific aspects of Iyengar yoga, working with his first two Iyengar teachers, Judy Freedman and Theresa Rowland. His interest in Iyengar-yoga mechanics has continued for the past thirty-three years, resulting in two printed books, A Physiological Handbook for Teachers of Yogasana and A Handbook for Yogasana Teachers: The Incorporation of Neuroscience, Physiology, and Anatomy into the Practice.
More About This Title:
A 21st-Century Yogasanalia: Celebrating the Integration of Yoga, Science, and Medicine, ISBN 9781627870214, was released by Wheatmark, Inc. on June 28, 2017. The book, over 3,000 pages, is being sold as an ebook for $23.99.
About the Publisher:
Wheatmark, Inc., founded in 1999, is a Tucson, Arizona-based publisher of trade titles that are available wherever quality books are sold worldwide. Wheatmark titles can be purchased in paperback, hardcover, or popular ebook formats. For more information, visit https://www.wheatmark.com.