Blog 22023-11-03T20:38:03-07:00
3January, 2015

5 Things Your Author Website Should Do

By |January 3, 2015|Categories: Authors Academy, Marketing, Social Media|

I could have titled this article “Five Things Your Author Website Should Have” instead of “Five Things Your Author Website Should Do.”

And it would have been a very different article.

When we market our message or services, it is a very common error for us to think in terms of features instead of benefits. It does not matter how many bells and whistles your website has if they aren’t doing anything in terms of accomplishing your website’s goals.

Does your website have goals? A reason to exist? If you’re asking the question, What should my website do? you’ll be closer to thinking in terms of goals than if you’re asking, What should my website have?”

Only you can come up with a goal for your website, but I’m listing five below that you should consider.

1. Establish or solidify your credibility as an author or expert in your niche.

What would communicate this goal to a first-time visitor? A professional look-and-feel for a start, but also an active blog where just a cursory glance at the headlines would communicate to anyone that you have a passion for that topic and are knowledgeable about that niche. Your “About” page should also stay on target and communicate everything about you that helps your website reach this goal. Testimonials from clients or readers prominently placed also establish your credibility to visitors.

2. Help you build your contact list of fans, readers, or prospects.

To reach this goal you want to think about an offer that you put in front of your visitors in return for their email or other contact information. Giving your ebook away for free is one of the easiest and best ways to do that. Your website should take that email address and add it to a list that you can market to later.

3. Engage your audience on a regular basis.

Post useful content on your blog regularly. This not only helps you solidify your credibility as an expert (goal #1 above), but it also keep your audience engaged, especially if your followers are notified via email or social media.

4. Make it easy for your audience to follow you, contact you, and share your posts with their friends and followers.

A “Contact” page is a must where people can reach you. Beyond that, let people comment on your blog posts and make it easy for them to share them using common social media “share” buttons.

5. Promote your book or other products and services.

Even if you don’t have an e-commerce site that takes orders for your book, you do want to provide ample information about it with a link to Amazon or some other call to action. If you have other services that you want to sell directly online, you should set up a Paypal account so you could accept credit card payments directly on your website.

These are the five things that every author website we build for our clients does. If you want to know more about what makes an effective author website, I recommend watching this webinar by my colleague, Grael Norton, on “The One Way to Market Your Book.”

30December, 2014

Near Field Reading

By |December 30, 2014|Categories: News, Publishing|

It’s the holidays, and no doubt many of you will be out shopping for gifts for your loved ones and friends. By next year’s season you may be paying for your holiday gifts at your favorite retailers using a tap-to-pay app on your phone.

Tap-to-pay apps utilize Near Field Communication (NFC), a technology that allows you to pay by holding your phone up to a retailer’s register and tapping a button. With the launch of Apply Pay in October and the card companies mandating all merchants accept NFC payments in 2015, we may have reached the tipping point for tap-to-pay. Near Field Communications seems to be popping up everywhere in my life lately. When I boarded my first ride on Tucson’s new light rail, all I had to do was tap my rail pass to an NFC device to pay for my ride. When I visited my phone carrier to upgrade my phone and plan, the salesperson twisted my arm, successfully, to get me to sign up for an American Express Softcard for the Google Wallet (tap-to-pay) app I didn’t even know I had.

I love new technology like this, but what I really need is a tap-to-read app. I’m hoping that Apple or Google will invent a Near Field Book Reader soon so that I can hold a book up to my forehead (or the Google Glass that some kind soul gives me for Christmas) and instantly have the experience of having read the whole book. That way I would find the time to read all of the amazing sounding twentieth-century novels that you recommended in response to my “Iris Murdoch Made the List” article; Asking for Love by Roxana Robinson, recommended by Constance Richardson, for example. I could quickly get to all of the amazing books published by Wheatmark recently as well, like America’s Schools at a Turning Point by Corky O’Callaghan.

But, alas, a tap-to-read app is not likely to be a reality anytime soon, so I guess I’ll have to keep grabbing those interstitial times waiting in the lobby of the dentist’s office, riding on light rail, or flying in a plane to sneak in some reading. Life is so short for a world awash in great books. Here’s hoping that lots of people buy your books as gifts this holiday season, and that you find some time to read a book or two as well!

Happy Holidays!

15December, 2014

My Book Got Optioned. Here’s What Happened.

By |December 15, 2014|Categories: Authors Academy, Marketing, Resources|

I came across this article in The Chronicle of Higher Education and thought I’d forward it on to you.

As many of you know, I was a screen-writer in my former life, so I can really relate to this piece.

I was working in the indie world, and, since we’d arranged our own financing, my first professional writing gig was made into a finished film.

We sold it to a number of foreign TV markets, and landed several domestic DVD deals.

Yes, this was a “straight-to-video” project—domestically, at least.

But at least we got it made, and then got it out there.

To get a film or TV project made, you need to have three ingredients:

1. Material to develop
2. Access to distribution
3. Financing (money)

In my case, we had all three. But if you’ve written a book, you’ve got number one above covered, too.

That means all you need is numbers two and three, and you’re good to go.

Not an easy task, but one that our colleagues at Voyage Media have got pretty well covered.

This week, we’re featuring their presentation “Bringing Your Book to Screen: An Author’s Toolkit for Thriving in Hollywood.”

You can register for an upcoming presentation here.

FYI, this presentation isn’t just for fiction writers: it’s also for folks who have nonfiction projects, too.

In fact, several of the options that have come out of this program so far have been for our clients with nonfiction titles.

Check it out at a time that works for you!

My best,

Grael

Grael Norton
Wheatmark, Inc.

PS: As the article shows, an option is only the beginning of the process. Still, you’re one very big step closer to actually getting a project made!

11December, 2014

Do you have an unpublished manuscript lying around?

By |December 11, 2014|Categories: Publishing, Resources, Writing|

If you have an unpublished Romance, Mystery & Thriller, or Science Fiction & Fantasy manuscript, Amazon wants to hear from you!

They’re running a new program called “Kindle Scout” that could result in your manuscript being published at Amazon’s expense.

Details of the program are here.

Basically, the program is a combination crowd-sourcing/rights-licensing publishing deal, where you grant Amazon exclusive rights to have beta readers review your work and vote on whether or not to publish it.

If readers give you a thumbs-up, you sign an exclusive 5-year contract to have Amazon publish your work in Kindle and in audio format.

I think it’s a cool program, particularly for folks who don’t have the means to publish their work on their own.

That said, it’s a really, really good idea to invest in a formal read by a professional editor before you release your work to the general public.

Our version of this service is called a Reader Report, and the details about it are on our website here.

Readers can tell when your work hasn’t been professionally edited… and they don’t approve!

If you have any interest at all in participating in a program like Kindle Scout, or submitting your manuscript to an agent or other industry pro, take my advice and get some professional feedback first.

You can thank me later, when readers rave about your work!

My best,

Grael

Grael Norton
Wheatmark, Inc.

PS: Not all authors want to grant the exclusive publishing rights to a single company, so this isn’t for everyone!

9December, 2014

It ain’t over

By |December 9, 2014|Categories: Authors Academy, Marketing|

2014 is coming to an end.

In fact, for some folks, the year is already over.

They figure: if it ain’t done by now, it ain’t gonna get done!

I don’t agree with that philosophy, though. Not at all.

You see, while many people essentially take six weeks off between Thanksgiving and New Years, successful people recognize that this period is ripe with opportunity.

Take the example of marketing your books.

Many authors are racing to implement some tactics quickly to “get the word out” about their books, thinking that this is their best chance to generate some meaningful sales.

It’s the holidays, after all… which means people are buying things, right?

But as Jim Best discussed with me on last month’s Authors Academy call, all the work he does to generate his impressive holiday sales comes BEFORE the holidays!

(Jim’s sold more than 70,000 copies of his books to date, so he knows what he’s talking about.)

One of the things Jim relies on the most to develop and deepen his relationships with his fans is his digital platform, including his blog site.

If you commit to only one marketing activity for 2015, it should be to blog regularly to build your author platform online.

If you don’t know how to do this, or if your past efforts have failed, NOW is the perfect time to start—while everyone else is asleep at the wheel.

I invite you to register to watch my complimentary online presentation, “The One Way to Market Your Book.”

Don’t wait to make real progress on developing your career: register to watch this presentation now!

My best,

Grael

Grael Norton
Wheatmark, Inc.

PS: Do take a couple of days off to relax and reflect with your family, of course. You’ve earned it!

5December, 2014

Author Interview with Will Edwinson

By |December 5, 2014|Categories: News, Publishing, Resources|

Will Edwinson is an award-winning storyteller for his fiction and also an award-winning columnist. His second book, Buddy … His Trials and Treasures, won a first place in state competition and a second place at national. His nostalgia column, which he wrote under another name, won second and first place awards in two separate competitions from the Utah-Idaho-Spokane Associated Press Association.

Will is also one of our long-time author clients, having first published with us in 2005 and now again in 2014. I’ve asked him about his brand new book, LouIsa: Iron Dove of the Frontier.

Tell us a little bit about yourself, Will Edwinson, and how you came to be a storyteller.

Ah … where do I begin? When I was young I always aspired to be a writer. But I was just a small-town farm boy with insecurities, some of which included, “How could I ever expect to become a writer? Writers, movie stars and CEOs, are ‘bigger than life’ people with an intellect and natural abilities far beyond mine.” I figured there was no way I could ever be a published author. So I put that silly notion aside for other things I thought more worthy of my time. Besides, I didn’t have the foggiest notion of how to begin crafting a story.

Most of the reading I did during my younger years was confined to the trade journals related to my profession in agriculture, so my novel reading had been limited. Then one day I picked up a novel, I don’t remember the name of it, except it turned out to be one of those page turners that’s hard to put down, and I began to read it. It was then that the lights came on. I said to myself, “I can do this.” By that time, I was past fifty years old. If I was ever going to be a writer, it was time to get started. So that’s what I did.

My first novel was about an errant preacher who started his own church. It was a good enough storyline, but poorly crafted. I ended up moving whole chapters around, and after about five years, and numerous rewrites, I finally finished it. It was my practice novel. It’s still sitting on the shelf gathering dust. I doubt I’ll ever publish that one. In the meantime, I started reading more novels, and started paying attention to the craftsmanship of building a story. So, I guess you could say I am a self-taught author.

My next novel, A Halcyon Revolution, which was my first published, was a political fantasy about people in the United States who grew tired of their big bloated oppressive government and decided to do something about it. They started an underground (halcyon) revolution that involved an exodus of like-minded people into eighteen Western states. They gain ideological control of the respective legislatures of those states and, simultaneously, on a predetermined date, secede from the Union to form the new Free States of North America.

That book is currently out of print, but I’m working on an updated and expanded version that I may offer for publication at a later date. I might add here as an afterthought that although the novel didn’t make my name a household word, it did sell enough copies to recover expenses in spite of the fact that it hit the market two months after 9/11.

Was that book traditionally published at that time?

No, I self-published it.

Did you use what was known then as a “vanity press”?

No. I formed my own publishing company.

Would you mind sharing that process with our readers? I’m sure there are many aspiring authors out there who would like to learn about your experience.

No, I don’t mind, but let me preface that question with a little background that led to my self-publishing. As you and your readers all know, getting published, whether it be traditional or self-publishing, is a lot of work. Back in those days self-published books were likened to the red-headed step-kids. They didn’t garner much respect. So I started my path to publication trying to find a traditional publisher which required securing an agent. After numerous query letters, and as many rejections, I finally secured an agent. Problem was, three weeks after we signed the contract he suffered a heart attack and died. The young apprentice who took over his agency was unable to garner a publishing contract, so after about a year, we severed our relationship.

Thus starts my search for a new agent. Same story; it was myriad more query letters and rejections, but finally another hit, and I was accepted. Between the time this agent agreed to take me on and the signing of the actual papers, I learned she had been indicted for fraud. It was then I decided I was through with agents. I would self-publish.

Self-publishing is an arduous task—not for the faint hearted. First thing you have to do is gather up a few thousand dollars, half of which will be used to pay for the books that will soon be sitting your garage. Next step is to find a good editor (something I neglected to do with Halcyon). You then locate a typesetter and cover designer. After that comes the printer and book manufacturer. I was fortunate enough to find all those in Salt Lake City located about a hundred fifty miles from where I lived. And, don’t forget the ISBN number, which are only available in a minimum block of ten. I still have nine of those gathering dust somewhere in my office and are likely, by now, outdated.

There’s also copyright registration and getting the book listed in the Library of Congress, just to name a couple more of the tasks. After the book comes off the presses, and you have a pallet or two of books taking up space in your garage, it’s time to start looking for a wholesale distributor, because most bookstores, even the independents, won’t order books direct from the publisher. After many discouraging phone calls, I finally secured the Western division of Baker & Taylor to handle the distribution. Now, it’s time to concentrate on marketing, but that’s a whole ’nuther story in itself, enough for a complete interview.

Would you self-publish again?

No! Not in the sense, at least, that I’d be the publishing company, per se. It was after that experience that I searched and found Wheatmark. They do all the leg work I mentioned above, which leaves me free to concentrate on the marketing.

Let’s shift gears a little bit now and talk about your new book that’s just coming out this month.

LouIsa (pronounced Lou-i-sa): Iron Dove of the Frontier is a fictional accounting of six years in the life of Louisa Houston Earp. The story picks up her life at age twenty-one. She is a woman of many facets. She can put on her riding clothes, her chaps and spurs, and wrangle cattle with the best of cowboys. Then she can come in off the range, change into her fanciest evening gown and be a perfect hostess to Vassar graduates.

She was educated in a prestigious Eastern finishing school, where she also studied classical piano. She takes that classical music to honky-tonk Western saloons, and actually wins the rowdy wranglers over into liking it. But a few of them also learn the hard way: “Don’t mess with LouIsa.” She is also a crack shot and has the temperament to use her “LouIsa .38 Special” when necessary. She shot an area of anatomy where no man wants to be shot when one of her detractors was determined to have his way with her.

Louisa was, in real life, part Cherokee Indian. Her grandmother was Cherokee, and she taught her granddaughter the ways of her people. Louisa mastered the skills and passed all the tests to become a member of the prestigious Warrior Society of her grandmother’s tribe.

The character is a blend of actual facts gleaned from letters I read written by the real Louisa that were loaned to me by her great-grandniece. Other traits are from my own imagination as I imagined her to be after reading those letters. I think she turned out to be a rather interesting character. One I think the readers, both women and men alike, will find very interesting, and one I hope they will love and admire.

To answer your question: Why did I write the book? It was sort of a request by a neighbor. A friend of my wife was visiting at our home one day, and we were discussing one of my other books. This visitor said to me, “You ought to write a book about my great aunt.”

“Oh,” I said. “Who is your great aunt?”

“My great aunt Louisa Houston,” she said. “She was Sam Houston’s granddaughter.” The conversation proceeded from there and she told me Louisa was a Harvey Girl. Not being familiar with the Fred Harvey restaurant chain at the time, I thought a “Harvey Girl” might be a chorus girl in some stage production. The more we talked the more intrigued I became with writing a story about Louisa.

I asked her if anyone else had written about Louisa, and she said not much was ever written about her. Her largest claim to fame was the fact that she was married to Wyatt Earp’s younger brother, Morgan. She said she had copies of some letters that Louisa had written to her sisters and friends that she would let me read.

“I would very much like to read them,” I said. “They might give me some insight as to who Louisa really was, and what kind of woman she was.” I read the letters and decided there really wasn’t enough there to build an entire book around, but then my muses began talking to me. With their help, I put my imagination to work and came up with the character and storyline for the book.

Thank you, Will, for sharing this fascinating story with us. LouIsa sounds like an interesting tale, one I’m anxious to read. Where can readers get a copy of LouIsa and your other books?

Both books are available by clicking on the free book button on my website at http://www.willedwinson.com or they can be purchased from Amazon.com. You can also walk into a bookstore and have them order a copy for you as a special order. LouIsa will also be available as an e-book on Kindle or Nook soon.

2December, 2014

The A-Myth

By |December 2, 2014|Categories: Marketing, Publishing, Resources, Writing|

Wheatmark’s Sam Henrie wrote in a previous post about The E-Myth Revisited by Michael E. Gerber, one of the most important business books I’ve read, which helped me look at business in a completely different way.

Working on the business is quite different than working in the business. Just because you love cooking and everybody says you should open a restaurant doesn’t mean it’s a good idea. Being a great chef at your own restaurant might still mean doing a terrible job running the business and hating it. Michael E. Gerber talks about how business owners ought to view themselves not as technicians (chefs, dance instructors, editors, widget makers) but as marketers and savvy businesspeople. He exhorts entrepreneurs to become experts at making the business of their trade work better instead of getting caught in the daily whirlwind of working in the business. The e-myth is simply the “entrepreneurial myth”: the key to running a successful restaurant is not in the craft itself (great cooking) but in your understanding of the business and its marketing. If you love to cook and you’re great at it, should you cook? Absolutely. That is how you bring value to many people around you, especially if you work as a chef at a restaurant. Should you open your own restaurant, however? Only if you understand the above “e-myth.” That doesn’t stop you from at least cooking for someone else’s restaurant, however.

If you love reading, books, and authors and you’re great at editing, should you start a publishing company? Only if you understand the e-myth. If you don’t, you should work for someone else’s publishing company.

How about being a writer? If you’re great at writing and you love it, if you’re an excellent storyteller, should you write? Absolutely! You should entertain people around you with your stories. You should write articles and get them published in various publications, including your own blog.

Should you publish a book?

Publishing a book is a lot easier than opening a restaurant,  so the question might be more properly phrased as, “Should you expect to succeed as an author based on your love of writing?”

The key to being a successful author is not just in the craft itself (writing) but in your understanding of the business of being an author and its marketing. Every successful self-published author is both a good marketer and a good businessperson. A successful New York-published author, on the other hand, is like a great chef that works for someone else’s restaurant. The business owner—the publisher—understands business and its marketing, while the author creates value for both the publisher and the marketplace. But if you are a self-published author, you started a business of your own. You’re both the chef and the restaurant owner at the same time. You owe it to yourself to get better not just in your craft, but at understanding marketing so you can expose more and more people to your craft. If what you do is write all day, you have fallen into the A-Myth—the author myth—that simply because you love to write and everybody around you says you ought to publish your book, you should start a business as a self-published author.

Since the barrier to entry is so small, I say go ahead and do it, but know that success is reserved to those who are both good writers and good marketers. Dedicate time away from working in the business (writing) to working on the business (learning about marketing). Join the Authors Academy, where we teach you how to work on your business so you, too, can avoid the dreaded A-Myth!

How much time do you dedicate to working on your business?

1December, 2014

Taking Care of Business

By |December 1, 2014|Categories: News, Publishing|

Earlier this year Roberta Grimes called us to order some copies of her books. She is the author of the Letters from Love series and the novel Rich and Famous. She’s also the author of the novel My Thomas: A Novel of Martha Jefferson’s Life, originally published by Doubleday in 1993 and reissued by Wheatmark this year. I answered Roberta’s phone call. “Bookstore, Sam Henrie, how may I help you?” She was surprised that the company president was taking book orders. Roberta said she’d imagined I’d be in my office thinking about the business—conceiving the next killer book marketing strategy, pondering the writing of the great American novel, or planning a leveraged buyout of Random House. But, I was taking book orders.

I like taking book orders. It keeps me in touch with our authors, especially at the times when they release new books, start new marketing campaigns, or hold book events. I also enjoy managing book inventory, shipping, and print buying. So, for the last couple of years I ran and manned the Wheatmark bookstore almost solo.

In spite of liking the work, I recently turned responsibility for the bookstore over to Mindy Burnett, our amazing new marketing specialist. Why? Roberta’s remark highlighted something I’ve been thinking about a lot of late: If I want to improve Wheatmark, I need to spend more time working on the business and less time working in the business. And, manning the bookstore definitely counts as working in the business. Now I have more time to work on projects that make Wheatmark of more value to you, and help us grow.

It was The E-Myth by Michael E. Gerber (The E-Myth Revisited in its current edition), one of the best-selling business books of all time, that popularized the idea that most business owners need to spend more time working on the business and less time working in the business if they want to succeed. The E-Myth story is also a perfect example of how a single book can be leveraged into a successful career and much, much more. Gerber followed The E-Myth with over twenty books in the E-Myth franchise from E-Myth Mastery to The E-Myth Physician. And, Gerber established major consulting and training companies, michaelegerbercompanies.com and emyth.com, based on the principles set out in The E-Myth. I highly recommend reading The E-Myth Revisited and studying Michael Gerber’s career.

As an author, do you find yourself working too much in the business (writing) and not enough on the business (marketing)?

21November, 2014

Did you hear what I heard?

By |November 21, 2014|Categories: Authors Academy, Marketing|

I’m going to go out on a limb and say that Wednesday’s Authors Academy call was one of our best ever!

Jim Best totally blew me away with his insight and his experience marketing his books.

Jim’s sold 70,000 copies to date… so he knows of what he speaks.

His closing thought was that first and foremost, your book has to be good.

Otherwise, you can’t get the power of word-of-mouth marketing working for you.

Jim’s books happen to be great—and they make great gifts!

You can check out his entire catalog here.

I recommend starting with The Shopkeeper—it’s lots of fun.

Meanwhile, you can definitely file the interview under “can’t-miss.”

But only Authors Academy members have access to the recording of this call to review on-demand.

If you’re not a member, give yourself a much-deserved early holiday gift by clicking here.

If you’re at all serious about selling copies of your book, you’d be just plain nuts to miss out on the gems Jim revealed.

This recording alone is worth the modest investment in Authors Academy membership for the entire year—guaranteed.

I’ll be reviewing it myself again and again… and again!

Happy Friday,

Grael

Grael Norton
Wheatmark, Inc.

PS: I’ll be appearing on the radio tomorrow as a guest on the program “On The Book Shelf” live from 5 – 6 PM MST. Tune in to 1030 AM KBVOI then!

14November, 2014

How to Sell 1,000 Books during the Holiday Season

By |November 14, 2014|Categories: Authors Academy, Marketing|

How would you like to sell 1,000 copies of your book during the upcoming holiday season?

I know I would!

Next week in the Authors Academy I’ll be interviewing James D. Best, author of the Steve Dancy series of westerns including his latest, Jenny’s Revenge, scheduled for release in February.

Jim’s sold more than 70,000 copies of his books to date, which includes a few one-off titles in addition to his extremely popular westerns.

Jim published the first Steve Dancy tale, The Shopkeeper, back in 2007.

He was a complete unknown at the time, having published only one book previously. The Shopkeeper was his first work of fiction.

His book sold reasonably well at launch, but his initial sales tapered off after a bit—he’d reached the end of his existing platform.

Most authors give up at that point, figuring they’ve sold as many as they’re going to.

Not Jim. He went to work, and by the following Christmas, he’d sold nearly 1,000 copies of his book in December alone!

While that may seem like small potatoes to him now—remember, he’s sold more than 70,000 copies in total to date—at the time, it was a significant accomplishment.

After all, you can’t sell 70,000 copies without first selling 1,000!

On Wednesday, tune in to the next LIVE Authors Academy call to learn exactly how Jim sold those 1,000 copies in a single holiday season.

He’ll also bring us up to date on his current marketing mix, and how his marketing program has changed over time.

Jim will share some no-holds-barred insight into the opportunities and challenges of being an indie author.

This is one interview you don’t want to miss!

Only Authors Academy members will have access to the recording of this call in the members-only archives to review again and again.

If you’re not a member, fix that right away by clicking here.

This interview alone will be worth the modest investment in Authors Academy membership for the entire year!

Talk to you next week,

Grael

Grael Norton
Wheatmark, Inc.

PS: Don’t forget, I’ll be presenting at the Avondale Writers Conference in Avondale, AZ (a Phoenix suburb) tomorrow. All the details are here.

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