Blog 22023-11-03T20:38:03-07:00
11December, 2014

Do you have an unpublished manuscript lying around?

By |December 11, 2014|Categories: Publishing, Resources, Writing|

If you have an unpublished Romance, Mystery & Thriller, or Science Fiction & Fantasy manuscript, Amazon wants to hear from you!

They’re running a new program called “Kindle Scout” that could result in your manuscript being published at Amazon’s expense.

Details of the program are here.

Basically, the program is a combination crowd-sourcing/rights-licensing publishing deal, where you grant Amazon exclusive rights to have beta readers review your work and vote on whether or not to publish it.

If readers give you a thumbs-up, you sign an exclusive 5-year contract to have Amazon publish your work in Kindle and in audio format.

I think it’s a cool program, particularly for folks who don’t have the means to publish their work on their own.

That said, it’s a really, really good idea to invest in a formal read by a professional editor before you release your work to the general public.

Our version of this service is called a Reader Report, and the details about it are on our website here.

Readers can tell when your work hasn’t been professionally edited… and they don’t approve!

If you have any interest at all in participating in a program like Kindle Scout, or submitting your manuscript to an agent or other industry pro, take my advice and get some professional feedback first.

You can thank me later, when readers rave about your work!

My best,

Grael

Grael Norton
Wheatmark, Inc.

PS: Not all authors want to grant the exclusive publishing rights to a single company, so this isn’t for everyone!

9December, 2014

It ain’t over

By |December 9, 2014|Categories: Authors Academy, Marketing|

2014 is coming to an end.

In fact, for some folks, the year is already over.

They figure: if it ain’t done by now, it ain’t gonna get done!

I don’t agree with that philosophy, though. Not at all.

You see, while many people essentially take six weeks off between Thanksgiving and New Years, successful people recognize that this period is ripe with opportunity.

Take the example of marketing your books.

Many authors are racing to implement some tactics quickly to “get the word out” about their books, thinking that this is their best chance to generate some meaningful sales.

It’s the holidays, after all… which means people are buying things, right?

But as Jim Best discussed with me on last month’s Authors Academy call, all the work he does to generate his impressive holiday sales comes BEFORE the holidays!

(Jim’s sold more than 70,000 copies of his books to date, so he knows what he’s talking about.)

One of the things Jim relies on the most to develop and deepen his relationships with his fans is his digital platform, including his blog site.

If you commit to only one marketing activity for 2015, it should be to blog regularly to build your author platform online.

If you don’t know how to do this, or if your past efforts have failed, NOW is the perfect time to start—while everyone else is asleep at the wheel.

I invite you to register to watch my complimentary online presentation, “The One Way to Market Your Book.”

Don’t wait to make real progress on developing your career: register to watch this presentation now!

My best,

Grael

Grael Norton
Wheatmark, Inc.

PS: Do take a couple of days off to relax and reflect with your family, of course. You’ve earned it!

5December, 2014

Author Interview with Will Edwinson

By |December 5, 2014|Categories: News, Publishing, Resources|

Will Edwinson is an award-winning storyteller for his fiction and also an award-winning columnist. His second book, Buddy … His Trials and Treasures, won a first place in state competition and a second place at national. His nostalgia column, which he wrote under another name, won second and first place awards in two separate competitions from the Utah-Idaho-Spokane Associated Press Association.

Will is also one of our long-time author clients, having first published with us in 2005 and now again in 2014. I’ve asked him about his brand new book, LouIsa: Iron Dove of the Frontier.

Tell us a little bit about yourself, Will Edwinson, and how you came to be a storyteller.

Ah … where do I begin? When I was young I always aspired to be a writer. But I was just a small-town farm boy with insecurities, some of which included, “How could I ever expect to become a writer? Writers, movie stars and CEOs, are ‘bigger than life’ people with an intellect and natural abilities far beyond mine.” I figured there was no way I could ever be a published author. So I put that silly notion aside for other things I thought more worthy of my time. Besides, I didn’t have the foggiest notion of how to begin crafting a story.

Most of the reading I did during my younger years was confined to the trade journals related to my profession in agriculture, so my novel reading had been limited. Then one day I picked up a novel, I don’t remember the name of it, except it turned out to be one of those page turners that’s hard to put down, and I began to read it. It was then that the lights came on. I said to myself, “I can do this.” By that time, I was past fifty years old. If I was ever going to be a writer, it was time to get started. So that’s what I did.

My first novel was about an errant preacher who started his own church. It was a good enough storyline, but poorly crafted. I ended up moving whole chapters around, and after about five years, and numerous rewrites, I finally finished it. It was my practice novel. It’s still sitting on the shelf gathering dust. I doubt I’ll ever publish that one. In the meantime, I started reading more novels, and started paying attention to the craftsmanship of building a story. So, I guess you could say I am a self-taught author.

My next novel, A Halcyon Revolution, which was my first published, was a political fantasy about people in the United States who grew tired of their big bloated oppressive government and decided to do something about it. They started an underground (halcyon) revolution that involved an exodus of like-minded people into eighteen Western states. They gain ideological control of the respective legislatures of those states and, simultaneously, on a predetermined date, secede from the Union to form the new Free States of North America.

That book is currently out of print, but I’m working on an updated and expanded version that I may offer for publication at a later date. I might add here as an afterthought that although the novel didn’t make my name a household word, it did sell enough copies to recover expenses in spite of the fact that it hit the market two months after 9/11.

Was that book traditionally published at that time?

No, I self-published it.

Did you use what was known then as a “vanity press”?

No. I formed my own publishing company.

Would you mind sharing that process with our readers? I’m sure there are many aspiring authors out there who would like to learn about your experience.

No, I don’t mind, but let me preface that question with a little background that led to my self-publishing. As you and your readers all know, getting published, whether it be traditional or self-publishing, is a lot of work. Back in those days self-published books were likened to the red-headed step-kids. They didn’t garner much respect. So I started my path to publication trying to find a traditional publisher which required securing an agent. After numerous query letters, and as many rejections, I finally secured an agent. Problem was, three weeks after we signed the contract he suffered a heart attack and died. The young apprentice who took over his agency was unable to garner a publishing contract, so after about a year, we severed our relationship.

Thus starts my search for a new agent. Same story; it was myriad more query letters and rejections, but finally another hit, and I was accepted. Between the time this agent agreed to take me on and the signing of the actual papers, I learned she had been indicted for fraud. It was then I decided I was through with agents. I would self-publish.

Self-publishing is an arduous task—not for the faint hearted. First thing you have to do is gather up a few thousand dollars, half of which will be used to pay for the books that will soon be sitting your garage. Next step is to find a good editor (something I neglected to do with Halcyon). You then locate a typesetter and cover designer. After that comes the printer and book manufacturer. I was fortunate enough to find all those in Salt Lake City located about a hundred fifty miles from where I lived. And, don’t forget the ISBN number, which are only available in a minimum block of ten. I still have nine of those gathering dust somewhere in my office and are likely, by now, outdated.

There’s also copyright registration and getting the book listed in the Library of Congress, just to name a couple more of the tasks. After the book comes off the presses, and you have a pallet or two of books taking up space in your garage, it’s time to start looking for a wholesale distributor, because most bookstores, even the independents, won’t order books direct from the publisher. After many discouraging phone calls, I finally secured the Western division of Baker & Taylor to handle the distribution. Now, it’s time to concentrate on marketing, but that’s a whole ’nuther story in itself, enough for a complete interview.

Would you self-publish again?

No! Not in the sense, at least, that I’d be the publishing company, per se. It was after that experience that I searched and found Wheatmark. They do all the leg work I mentioned above, which leaves me free to concentrate on the marketing.

Let’s shift gears a little bit now and talk about your new book that’s just coming out this month.

LouIsa (pronounced Lou-i-sa): Iron Dove of the Frontier is a fictional accounting of six years in the life of Louisa Houston Earp. The story picks up her life at age twenty-one. She is a woman of many facets. She can put on her riding clothes, her chaps and spurs, and wrangle cattle with the best of cowboys. Then she can come in off the range, change into her fanciest evening gown and be a perfect hostess to Vassar graduates.

She was educated in a prestigious Eastern finishing school, where she also studied classical piano. She takes that classical music to honky-tonk Western saloons, and actually wins the rowdy wranglers over into liking it. But a few of them also learn the hard way: “Don’t mess with LouIsa.” She is also a crack shot and has the temperament to use her “LouIsa .38 Special” when necessary. She shot an area of anatomy where no man wants to be shot when one of her detractors was determined to have his way with her.

Louisa was, in real life, part Cherokee Indian. Her grandmother was Cherokee, and she taught her granddaughter the ways of her people. Louisa mastered the skills and passed all the tests to become a member of the prestigious Warrior Society of her grandmother’s tribe.

The character is a blend of actual facts gleaned from letters I read written by the real Louisa that were loaned to me by her great-grandniece. Other traits are from my own imagination as I imagined her to be after reading those letters. I think she turned out to be a rather interesting character. One I think the readers, both women and men alike, will find very interesting, and one I hope they will love and admire.

To answer your question: Why did I write the book? It was sort of a request by a neighbor. A friend of my wife was visiting at our home one day, and we were discussing one of my other books. This visitor said to me, “You ought to write a book about my great aunt.”

“Oh,” I said. “Who is your great aunt?”

“My great aunt Louisa Houston,” she said. “She was Sam Houston’s granddaughter.” The conversation proceeded from there and she told me Louisa was a Harvey Girl. Not being familiar with the Fred Harvey restaurant chain at the time, I thought a “Harvey Girl” might be a chorus girl in some stage production. The more we talked the more intrigued I became with writing a story about Louisa.

I asked her if anyone else had written about Louisa, and she said not much was ever written about her. Her largest claim to fame was the fact that she was married to Wyatt Earp’s younger brother, Morgan. She said she had copies of some letters that Louisa had written to her sisters and friends that she would let me read.

“I would very much like to read them,” I said. “They might give me some insight as to who Louisa really was, and what kind of woman she was.” I read the letters and decided there really wasn’t enough there to build an entire book around, but then my muses began talking to me. With their help, I put my imagination to work and came up with the character and storyline for the book.

Thank you, Will, for sharing this fascinating story with us. LouIsa sounds like an interesting tale, one I’m anxious to read. Where can readers get a copy of LouIsa and your other books?

Both books are available by clicking on the free book button on my website at http://www.willedwinson.com or they can be purchased from Amazon.com. You can also walk into a bookstore and have them order a copy for you as a special order. LouIsa will also be available as an e-book on Kindle or Nook soon.

2December, 2014

The A-Myth

By |December 2, 2014|Categories: Marketing, Publishing, Resources, Writing|

Wheatmark’s Sam Henrie wrote in a previous post about The E-Myth Revisited by Michael E. Gerber, one of the most important business books I’ve read, which helped me look at business in a completely different way.

Working on the business is quite different than working in the business. Just because you love cooking and everybody says you should open a restaurant doesn’t mean it’s a good idea. Being a great chef at your own restaurant might still mean doing a terrible job running the business and hating it. Michael E. Gerber talks about how business owners ought to view themselves not as technicians (chefs, dance instructors, editors, widget makers) but as marketers and savvy businesspeople. He exhorts entrepreneurs to become experts at making the business of their trade work better instead of getting caught in the daily whirlwind of working in the business. The e-myth is simply the “entrepreneurial myth”: the key to running a successful restaurant is not in the craft itself (great cooking) but in your understanding of the business and its marketing. If you love to cook and you’re great at it, should you cook? Absolutely. That is how you bring value to many people around you, especially if you work as a chef at a restaurant. Should you open your own restaurant, however? Only if you understand the above “e-myth.” That doesn’t stop you from at least cooking for someone else’s restaurant, however.

If you love reading, books, and authors and you’re great at editing, should you start a publishing company? Only if you understand the e-myth. If you don’t, you should work for someone else’s publishing company.

How about being a writer? If you’re great at writing and you love it, if you’re an excellent storyteller, should you write? Absolutely! You should entertain people around you with your stories. You should write articles and get them published in various publications, including your own blog.

Should you publish a book?

Publishing a book is a lot easier than opening a restaurant,  so the question might be more properly phrased as, “Should you expect to succeed as an author based on your love of writing?”

The key to being a successful author is not just in the craft itself (writing) but in your understanding of the business of being an author and its marketing. Every successful self-published author is both a good marketer and a good businessperson. A successful New York-published author, on the other hand, is like a great chef that works for someone else’s restaurant. The business owner—the publisher—understands business and its marketing, while the author creates value for both the publisher and the marketplace. But if you are a self-published author, you started a business of your own. You’re both the chef and the restaurant owner at the same time. You owe it to yourself to get better not just in your craft, but at understanding marketing so you can expose more and more people to your craft. If what you do is write all day, you have fallen into the A-Myth—the author myth—that simply because you love to write and everybody around you says you ought to publish your book, you should start a business as a self-published author.

Since the barrier to entry is so small, I say go ahead and do it, but know that success is reserved to those who are both good writers and good marketers. Dedicate time away from working in the business (writing) to working on the business (learning about marketing). Join the Authors Academy, where we teach you how to work on your business so you, too, can avoid the dreaded A-Myth!

How much time do you dedicate to working on your business?

1December, 2014

Taking Care of Business

By |December 1, 2014|Categories: News, Publishing|

Earlier this year Roberta Grimes called us to order some copies of her books. She is the author of the Letters from Love series and the novel Rich and Famous. She’s also the author of the novel My Thomas: A Novel of Martha Jefferson’s Life, originally published by Doubleday in 1993 and reissued by Wheatmark this year. I answered Roberta’s phone call. “Bookstore, Sam Henrie, how may I help you?” She was surprised that the company president was taking book orders. Roberta said she’d imagined I’d be in my office thinking about the business—conceiving the next killer book marketing strategy, pondering the writing of the great American novel, or planning a leveraged buyout of Random House. But, I was taking book orders.

I like taking book orders. It keeps me in touch with our authors, especially at the times when they release new books, start new marketing campaigns, or hold book events. I also enjoy managing book inventory, shipping, and print buying. So, for the last couple of years I ran and manned the Wheatmark bookstore almost solo.

In spite of liking the work, I recently turned responsibility for the bookstore over to Mindy Burnett, our amazing new marketing specialist. Why? Roberta’s remark highlighted something I’ve been thinking about a lot of late: If I want to improve Wheatmark, I need to spend more time working on the business and less time working in the business. And, manning the bookstore definitely counts as working in the business. Now I have more time to work on projects that make Wheatmark of more value to you, and help us grow.

It was The E-Myth by Michael E. Gerber (The E-Myth Revisited in its current edition), one of the best-selling business books of all time, that popularized the idea that most business owners need to spend more time working on the business and less time working in the business if they want to succeed. The E-Myth story is also a perfect example of how a single book can be leveraged into a successful career and much, much more. Gerber followed The E-Myth with over twenty books in the E-Myth franchise from E-Myth Mastery to The E-Myth Physician. And, Gerber established major consulting and training companies, michaelegerbercompanies.com and emyth.com, based on the principles set out in The E-Myth. I highly recommend reading The E-Myth Revisited and studying Michael Gerber’s career.

As an author, do you find yourself working too much in the business (writing) and not enough on the business (marketing)?

21November, 2014

Did you hear what I heard?

By |November 21, 2014|Categories: Authors Academy, Marketing|

I’m going to go out on a limb and say that Wednesday’s Authors Academy call was one of our best ever!

Jim Best totally blew me away with his insight and his experience marketing his books.

Jim’s sold 70,000 copies to date… so he knows of what he speaks.

His closing thought was that first and foremost, your book has to be good.

Otherwise, you can’t get the power of word-of-mouth marketing working for you.

Jim’s books happen to be great—and they make great gifts!

You can check out his entire catalog here.

I recommend starting with The Shopkeeper—it’s lots of fun.

Meanwhile, you can definitely file the interview under “can’t-miss.”

But only Authors Academy members have access to the recording of this call to review on-demand.

If you’re not a member, give yourself a much-deserved early holiday gift by clicking here.

If you’re at all serious about selling copies of your book, you’d be just plain nuts to miss out on the gems Jim revealed.

This recording alone is worth the modest investment in Authors Academy membership for the entire year—guaranteed.

I’ll be reviewing it myself again and again… and again!

Happy Friday,

Grael

Grael Norton
Wheatmark, Inc.

PS: I’ll be appearing on the radio tomorrow as a guest on the program “On The Book Shelf” live from 5 – 6 PM MST. Tune in to 1030 AM KBVOI then!

14November, 2014

How to Sell 1,000 Books during the Holiday Season

By |November 14, 2014|Categories: Authors Academy, Marketing|

How would you like to sell 1,000 copies of your book during the upcoming holiday season?

I know I would!

Next week in the Authors Academy I’ll be interviewing James D. Best, author of the Steve Dancy series of westerns including his latest, Jenny’s Revenge, scheduled for release in February.

Jim’s sold more than 70,000 copies of his books to date, which includes a few one-off titles in addition to his extremely popular westerns.

Jim published the first Steve Dancy tale, The Shopkeeper, back in 2007.

He was a complete unknown at the time, having published only one book previously. The Shopkeeper was his first work of fiction.

His book sold reasonably well at launch, but his initial sales tapered off after a bit—he’d reached the end of his existing platform.

Most authors give up at that point, figuring they’ve sold as many as they’re going to.

Not Jim. He went to work, and by the following Christmas, he’d sold nearly 1,000 copies of his book in December alone!

While that may seem like small potatoes to him now—remember, he’s sold more than 70,000 copies in total to date—at the time, it was a significant accomplishment.

After all, you can’t sell 70,000 copies without first selling 1,000!

On Wednesday, tune in to the next LIVE Authors Academy call to learn exactly how Jim sold those 1,000 copies in a single holiday season.

He’ll also bring us up to date on his current marketing mix, and how his marketing program has changed over time.

Jim will share some no-holds-barred insight into the opportunities and challenges of being an indie author.

This is one interview you don’t want to miss!

Only Authors Academy members will have access to the recording of this call in the members-only archives to review again and again.

If you’re not a member, fix that right away by clicking here.

This interview alone will be worth the modest investment in Authors Academy membership for the entire year!

Talk to you next week,

Grael

Grael Norton
Wheatmark, Inc.

PS: Don’t forget, I’ll be presenting at the Avondale Writers Conference in Avondale, AZ (a Phoenix suburb) tomorrow. All the details are here.

12November, 2014

It’s the end of the bookselling world as we know it

By |November 12, 2014|Categories: Authors Academy, Marketing|

… and I feel fine!

This article (sent to me by client and friend Byron Thompson) predicts the demise of publishers at the hands of retailers like Amazon and Apple.

Meanwhile, this article predicts the decline of—you guessed it—retailers like Amazon and Apple, at least when it comes to selling books and other media like music.

These types of articles sometimes make us wring our hands and fret: what, oh what, are we to do?

How will we ever survive without NY publishers… or even worse, without retailers like the mighty Amazon and the amazing Apple?

I think there’s nothing to worry about, and let me tell you a story that illustrates my thinking why:

Back when I was in middle school, I loved reading Michael Crichton sci-fi thrillers like Congo, The Andromeda Strain, and Sphere.

This was around the time when the first Jurassic Park movie came out.

One time, I remember being so wrapped up in one of his books during lunch hour that I missed my next class!

And where did I buy most of my Michael Crichton novels back then?

Why, my local Borders Books, of course.

You know—the chain that declared bankruptcy in 2011!

My point is that publishing players, including retailers, come and go—but readers will always seek out great books.

Sometimes they may even miss class in the process!

If you don’t want to be vulnerable to the winds of change in the publishing industry yourself, the best insurance policy you can have is your own platform.

That way, you’ll always have fans, regardless of whether people are buying books at a physical store or renting them from an online retailer on a subscription plan.

It seems like a daunting task, but we’ve made it as easy as possible for you.

If you haven’t already, register to check out the presentation “The ONE Way to Market Your Book.”

And go delight your fans!

Happy Wednesday,

Grael

Grael Norton
Wheatmark, Inc.

PS: Have you ever lost track of time while reading a book? Tell me which one was the cause in the comments section below!

10November, 2014

What has Tom Hanks got that you don’t?

By |November 10, 2014|Categories: Authors Academy, Marketing, Publishing, Social Media|

I came across this article this weekend.

It’s about how Tom Hanks got his first piece of short fiction published… in The New Yorker.

Now, in case you aren’t already aware of this, getting a short story published in The New Yorker is pretty much the ultimate accomplishment for a writer.

Many authors submit stories for months, or years, or even decades… and never get their work published.

But not Tom Hanks. Did I mention that this was his first published short story?

What exactly has Tom Hanks got that you don’t?

“Duh, Grael,” you’re probably saying to yourself. “He’s Tom Hanks!”

My point exactly.

Tom Hanks is a famous actor, so he’s able to get his fiction published by The New Yorker his first time out.

What this phenomenon refers to is the idea of “platform,” which Tom Hanks most certainly has.

The New Yorker knows that publishing Tom Hanks’ fiction will help sell magazines.

They know people will talk about it.

That’s the power of “platform.”

It’s probably too late for you to become a movie star like Tom Hanks.

What it’s not too late for you to do is start building your own platform.

It seems like a daunting task, but we’ve made it as easy as possible for you.

This week, register to check out the presentation “The ONE Way to Market Your Book.”

Happy Monday,

Grael

Grael Norton
Wheatmark, Inc.

PS: Platform. It’s the key to your success as an author!

7November, 2014

Is the book dead?

By |November 7, 2014|Categories: Authors Academy, Marketing, News|

My friend and client at Wheatmark Frank Babb recently sent me the link to this thought-provoking essay in The Economist.

As the article notes, people have been predicting the death of the book—and even the death of reading itself—for more than a decade.

I’m not so sure about that, but one thing is certain: there are more books being published now than ever before!

According to Bowker, around 8,100 ISBNs were issued in 1960… compared to around 1.4 million in 2013!

That’s a lot of books—and that doesn’t even include all the self-published books that the author didn’t get an ISBN for.

Suffice it to say that the competition for readers is fiercer than ever!

That’s why it’s so important to invest in training programs like the Authors Academy and attend live, in-person events whenever you can.

Knowledge (and it’s application) is your greatest asset as an author.

I’ll be presenting on Choosing a Publishing Service at the Avondale Writers Conference in Avondale, AZ (a suburb of Phoenix) on November 15th. That’s next Saturday.

You can read all the details about the conference here.

If you’re in the area, or up for the drive on I-10 from Tucson, I’ll see you there!

Until then, let’s apply the immortal (though misquoted) words of Mark Twain to the death of the book:

“The reports of my death have been greatly exaggerated.”

Happy Friday,

Grael

Grael Norton
Wheatmark, Inc.

PS: Remember, the conference is coming up next Saturday, so register now!

Go to Top