Blog 22023-11-03T20:38:03-07:00
29November, 2012

How to sell more books during the Christmas season

By |November 29, 2012|Categories: Marketing, Resources|

Christmas is a wonderful time to gift someone with a book. It’s also a wonderful time to encourage others to give books to their friends and family. Below are 15 ideas for how to sell more books during the holiday season.

1. Mention that your book will make a great holiday gift idea on your blog, twitter, or ezine.

2. Offer to autograph books for Christmas giving.

3. Have a Christmas contest and give away a free book for Christmas.

4. Offer free Christmas gift-wrapping for your books that you sell from your website.

5. Sell your books at Christmas bazaars and events. Give a share of the proceeds to the cause.

6. Partner with two or more authors to promote each other’s books at Christmas with a special e-message. Each author sends the book promotion to his or her list for added exposure.

7. Offer special Christmas bonus with your book: free report, audio, a special Christmas story, etc.

8. Have a “12 Days of Christmas” promotion and share a special Christmas message from your book for each of the twelve days.

9. Include a book in a Christmas basket; partner with florists, local gift basket places.

10. Send out a Christmas postcard or greeting card with a quote or inspirational message from your book, if applicable.

11. If you send out a Christmas letter to family and friends, include news about your book.

12. Use the “dead news time” period, which is just before Christmas, to send out a news release about your book. Tie it into something local, the season, or tips for holiday shoppers. The few days before, after, and on Christmas Day, are slow news days, and those who are left running the press or the show will be more likely to give your book a plug if you can tie it into the season.

13. Link up with your favorite charity and give a portion of your proceeds for every book sold. If the charity is local and your donation percentage is big enough, ask if they will promote it to their list.

14. Offer to give a book as a door prize for a Christmas party. If the party is for a school, church, or organization, ask them to mention your book in the flyer or mailing that they send out.

15. Finally, give your book to someone you think will like your book for a Christmas present. Who knows, they may tell a friend or two how great it is and encourage their friends to support you by buying a copy for themselves. People who love your book may also think it’s a great idea to buy for their family or friends.

Many booksellers plan months in advance how they can sell and market their books during the holidays. It’s the best book gifting time of the year. Put on your Santa hat, load up your books in a big, red bag and hit the streets. Ho! Ho! Ho!

28November, 2012

28 press release sites for authors

By |November 28, 2012|Categories: Marketing, Resources|

Getting media coverage is all about developing relationships. This is why when sending out press releases or news releases it is usually best to start with your local media. You will have a much better chance of making a connection. To get started, make a list of all the top TV stations, news radio stations and newspapers in your city. You can use newslink.org to find a state and national listing of US newspapers, radio and TV.

Once you have targeted a media website to send a release, look for a link such as “Contact us,” “News tips,” or “Submit press release.” If you can’t find a link or an email, call the news department and ask who you can email or fax a press release to directly. Many news sites have forms that you can paste your press release into and and submit it. Once you have a basic release written, tweak it for each site to make it as relevant and personal as possible.

The media is always looking for news. If your story is newsworthy, they will be glad to run it. The paper wants people to send them press releases, this is how they get new information! Make sure you include a local angle to the story, naming real people and places. If your book does not take place in that geographic area, include personal information on how you came to write it, where you are having a book signing, etc.

Although there are press release services that send to hundreds of news outlets (see list below), it is hard to get results from mass submissions. It’s much better to target each media organization individually and send a release with a small 2-3-sentence personal note to the editor or producer.

Follow up is important and you can only do follow up if you have sent out an individual release with a personal message. Most professional publicity firms know that it often takes seven or more tries to get a story printed, but even one news story can do a lot for your book! Not only will you get the immediate coverage, you can use that publicity over and over again with a link from your website, in future sales letters and even as a referral for getting media coverage on a national level.

There are times when using a press release service is a good choice. Depending how important your release is you may decide to use a paid service. A good rule of thumb is to use the free services for smaller releases and use a paid service for major stories about your book.

Here are some occasions when you might send a widespread release.

Your story covers headline international issues
You have a firsthand experience or eyewitness account of demonstrations or progressive actions.
Your story involves a major celebrity or newsworthy event beyond the local level

The following sources will help you to get started. Be sure to read the submission guidelines for each service.
Radio
NPR

Free Press Release services (links point to the register/get started pages)

1. 1888 press release
2. 24-7pressrelease.com
3. cgidir.com
4. FreePressIndex.com
5. i-newswire.com
6. newswiretoday.com
7. onlineprnews.com
8. openpr.com
9. pr.com
10. pressexposure.com
11. pressmethod.com
12. pr-inside.com
13. prlog.org
14. prurgent.com
15. przoom.com
16. sanepr.com
17. sbwire.com
18. theopenpress.com

Paid Press Release services

1. businesswire.com
2. clickpress.com
3. ereleases.com
4. internetnewsbureau.com
5. marketwire.com
6. pressbox.co.uk
7. prleap.com
8. prnewswire.com
9. prweb.com
10. send2press.com

26November, 2012

Author news release headlines that get noticed

By |November 26, 2012|Categories: Marketing, Resources, Writing|

The purpose of this article is to help writers create news release headlines for their books. This is part three of the series ‘Sell more books with news releases.’

A news release to a media outlet is not a sales letter to promote your book. It’s a one-page presentation to get an interview or share something newsworthy. Your headline should deliver the message that you have something of value that the editor will want.

Your mission is not to sell books at this point but to help the editor, reporter, or blogger with a story, message, helpful tip or information that their followers will be interested in.

Editors will often get a hundred or more news releases a day. They barely have time to scan the headlines. If a headline is interesting enough they will move on to the first sentence and, if that is intriguing enough, take in the whole paragraph.

A headline that doesn’t make it past the quick glance stage gets deleted. No second chances!

So how can you get your news release headline noticed? How can you make your headline interesting enough to draw your targeted audience (the reporter) onto the next line?

A man who’s dying of thirst in the desert won’t be interested in a new car or a new way to make a killing on the stock market. He will be very interested in a cup of water. So don’t mess around. Find out what your editor wants and give it to him or her.

To do this you must do some research. Many writers skip this step or skim over it. They create sizzling headlines that sell steak when steak isn’t what’s wanted. Put the editor, blogger, or news person’s need, desire, and want as the focus of your headline.

Use your most important keyword in the first 65 characters of your headline, if it makes sense. If your news release goes out to hundreds or thousands of news sources than that keyword will make the difference in being found or not.

Current events is the top leading factor for making a direct hit with most editors. Everyone wants to stay at the top of their game and that means zooming in on what is hot.

There is a lot of information out there. A ton of breaking news, celebrity announcements, break-ups, and breakdowns. The economy is improving one minute and it’s going down the tube the next. Scientific breakthroughs; scientific exposures. It’s all there: the good, bad and ugly. How can you link all these to your book in an intriguing way?

Focus on finding an interesting story, a compelling fact, breakthrough information, or must-read tale of adventure, and then figure out how to connect with it. Tie in a celebrity or known figure with your message for a little extra pizazz (you don’t have to ask their permission, if done correctly.)

Copyblogger did it with their headline, Ernest Hemingway’s Top 5 Tips for Writing Well. Amanda DiSilvestro in her article, “How to create a catchy title in 2012 shared two examples:  “Why Justin Bieber Wins Klout” or “Why John Mayer Doesn’t Understand SEO.” She went on to say that, “Even if the article is not entirely about the celebrity, just putting their name in the title and then tying them into the article will help get people excited about the piece.”

Another good way to come up with a title that connects for your news release is to look at the most popular headlines on leading websites in your niche. Study them carefully and use them as a starting point for creating your headline.

Business Headline Examples

Inc magazine (a magazine for entrepreneurs and business owners) has these popular titles:

5 Things That Really Smart People Do
8 Things Remarkably Successful People Do
Freshii Founder’s 5-Point Leadership Manifesto

Health Headline Examples

The New York Times’ Well – Tara Parker-Pope (a popular health blog on health) has these popular articles:

The Not-So-Hidden Calories From Alcohol
The ‘Love Hormone’ as Sports Enhancer
Younger Students More Likely to Get A.D.H.D. Drugs

If you want to see what other authors and book publishers are using for headlines, check out the press pages on these leading publisher sites:

Simon & Schuster
Scholastic
Hachette
Wiley

Leading copywriters will spend hours, if not days, on finding the perfect headline. Once you put yourself into the headline mode you will find tons of examples as well as many different “headline” articles. It’s a critical, if not the most important, part of creating your news release.

Keep learning and practicing headlines. Here are 3 more great tutorials on headlines to help you:

How to write magnetic headlines
7 Headline Writing Links That Will Revolutionize Your Content Marketing
10 powerful headline formulas

At Wheatmark, our work with authors does not stop once their books are published. In fact that is just the beginning. That is why we place an emphasis on educating our authors about book marketing.

21November, 2012

Authors: how to sell more books with news releases

By |November 21, 2012|Categories: Marketing, Resources|

Question: What’s the one thing book publishers and authors have in common? Answer: A desire to sell more books.

The only way to sell books is to tell people about them. The more people you tell and the better you tell them the more books you will sell. If you’re already an established author with a large following, your job will be pretty easy. If you’re a well-known celebrity, making it in the news with a book won’t be hard either.

But if you’re a new author the road is a bit steeper. If you’re a new author with a low budget, it’s time to shift into a lower gear and get climbing the book-selling mountain. Yes, the climb may take a bit of work but once you see the view from the top as a best-selling author you’ll be glad of the effort!

I’d like to share with you a great book marketing strategy that few first-time authors use. It’s called news releases or media releases. Basically, it consists of sending a one page “newsworthy story” to the media. It’s been used a lot and you may think it is no longer effective, but surprisingly it is.

Major publishers and professional PR firms use news releases every day. They send them not only to print media such as newspapers and magazines but also to TV, radio, bloggers, and to hundreds of online news and information channels. They use them because they work. News releases open doors, they get print space in the leading magazines and newspapers around the country, they get reviews on top media shows and invites for personal interviews on radio and TV.

If you’re not using news releases to promote your books … you might consider this a very valuable tool to add to your book marketing plan.

Please join us for all five days of this free Wheatmark blog presentation series:

Sell More Books with News Releases.

Day One: Creating a strong call to action

Day Two: Sell your books with a hook, the art of making a story newsworthy

Day Three: Writing headlines that get noticed

Day Four: Putting it all together: a free media release template

Day Five: Where to submit your media release—free and paid sources

Here we go:

Day One: Creating a strong call to action

The call to action is what you want to happen when someone reads your story. You may want them to immediately buy your book, call for an interview or visit your website and sign up to join your mailing list.

In most cases the call to action will be the last part of the news release. But it’s important that you have it firmly in mind so that everything leads up to it. The most successful call to action will have just one step. Make it easy and worthwhile.

To make it worthwhile you may want to offer a reward for taking action. The bigger and better the reward the more response you’ll get. It could be a free chapter in your book, a tips booklet, a free audio, a workbook. It could be a weekly, monthly, or quarterly newsletter with special offers, features and updates.

Hopefully as an author you already have a website that you can put the special offer on.

Create a separate page for this special offer, also called a “landing page.”

Link to the landing page from your news release for best results.

The landing page with the special offer page is important so put time and effort into it to make it good. This means writing at least 1-3 paragraphs about the benefits your free offer will give. Include a picture of your book and an easy way for the free offer to be downloaded if it’s a digital product, or a sign-up form if it’s for your newsletter.

Here are two sample calls to action:

Sample One:

You can find out more by reading: Title of Book now available at _______________

If you would like to know more about this novel or would like to schedule an interview write the author, email authorname @ website.com or call 555-555-5555

Sample Two:

Title of Book is now available at Amazon.com and at yourownauthorwebsite . com, where you can download a free chapter of the book.

Once your call to action is in place, it will be time to create a compelling story to grab the interest of your reader. Check back tomorrow for “Authors: Sell your books with a hook, the art of making your story newsworthy.”

Note: If you’re still writing and are wondering about the process of publishing a book, please download our free report, The Author’s Guide to Choosing a Publishing Service.

19November, 2012

3 mental and 4 health reasons that cause writer’s block

By |November 19, 2012|Categories: Resources, Writing|

Every writer suffers from blocks now and then. When no matter how hard you try to get your brain to function, come up with a creative idea, or solve a problem, nothing seems to work. In fact it seems that the harder you try the tougher the resistance.

Here are a few reasons that our brains may go into this catatonic state:

The inner critic has moved into the driver’s seat. This happens when we start thinking negatively about our writing. Remembering old criticisms from parents, teachers, or colleagues seem to take on a power greater than we can overcome.

Having too high an expectation can be just as deadly. In this case, we become our worst enemy by setting up goals that are impossible to reach. I found this quote recently by the American poet William Stafford who stated “There is no such thing as writer’s block for writers whose standards are low enough.” Lower your expectation a notch or two and start writing!

Not allowing enough time. The pressure of a deadline can help if it has been reasonably set. However, deadlines that are too tight or left to the last minute can build up pressure to an unreasonable state. Sort of the difference between shoveling your driveway after a regular snowfall and trying to dig out from an avalanche. My favorite quote for this situation is “Most people overestimate how much can be done in a little amount of time and underestimate how much can be done over a long period of time.”

Not enough sleep. Now we start moving into the physical but very real causes of writer’s block. If you are tired, you cannot think. In 2007 a study done at the Harvard Medical School and the University of California at Berkeley revealed that “sleep deprivation causes the brain to become incapable of putting an emotional event into the proper perspective and incapable of making a controlled, suitable response to the event.” Wikipedia shares the above fact and many other interesting details about sleep deprivation. One that I found especially gripping was a possible correlation between celebrity overdoses triggered by lack of sleep.

Too much sugar. Forbes magazine has a great article with an even greater title: “Sugar Makes You Stupid, But Omega-3s Will Smarten You Back Up.” The author, Alice G. Walton, goes on to share the findings of a new study by UCLA researchers that showed the difference on rats navigating through a maze based on dietary intake. “Those who drank the fructose solution (common to what is found in many prepared foods) instead of water were the worst-off of all when it came to their cognitive capabilities.”

Not enough exercise. A New York Times article on “How exercise could lead to a better brain” shares how “scientists in just the past few months have discovered that exercise appears to build a brain that resists physical shrinkage and enhance cognitive flexibility. Exercise, the latest neuroscience suggests, does more to bolster thinking than thinking does.”

Not enough water. Dehydration, especially in women, plays not only a role in cognitive thinking but also affects our emotional state of mind. While drinking any water is good new findings show that drinking a cup of plain, hot water before breakfast is more effective for digestion and removing toxic deposits from our nervous system. A build up of toxin in our body can have a negative effect on emotions and thoughts all of which play a role in not writing at our best.

The next time you feel that you’re suffering from writer’s block, check out possible physical and mental causes before it gets too big to handle. Once you have your writing flowing at its optimum best and are ready to make progress in publishing a book, download our free report, The Author’s Guide to Choosing a Publishing Service.

16November, 2012

The 12 Steps of Writers Anonymous

By |November 16, 2012|Categories: Resources, Writing|

If you’re familiar with any kind of twelve-step program such as that of Alcoholics Anonymous and you’re a writer, you should find these steps, compiled by Patricia Proctor, inspiring:

The Twelve Steps of Writers Anonymous

1. We admitted we were powerless over writing; that our writing efforts had become unmanageable.

2. Came to believe that a Power greater than ourselves could restore our writing from insanity.

3. Made a decision to turn our will and our writing over to the care of God and our editor as being the only ones who could restore the mess we had made of it.

4. Made a searching and fearless moral inventory of our writing.

5. Admitted to God, to ourselves, and to another writer the exact nature of all the mistakes we had made in our writing.

6. Were entirely ready to have God and a helpful editor remove all these defects of grammar, punctuation, spelling, and other writing defects.

7. Humbly asked our editor to remove all our shortcomings.

8. Made a list of all readers we had harmed and became willing to rewrite until our material was readable.

9. Made direct amends to our readers whenever possible by making conscious efforts to improve our writing skills on a daily basis.

10. Continued to take personal inventory of our writing and when it was bad, promptly admitted it.

11. Sought through prayer and meditation to improve our conscious contact with God and our editor as we understand them, praying only for the knowledge of their will for us and the power to carry that out.

12. Having had a spiritual awakening as the result of these steps, we tried to carry this message in all our writing efforts and to practice these principles in all our writing commitments.

If you’re looking to make progress in publishing a book, download our free report, The Author’s Guide to Choosing a Publishing Service.

13November, 2012

3 ways to identify your audience before you publish a book

By |November 13, 2012|Categories: Marketing, Publishing, Resources|

The first thing you must know before you decide how to publish your book is the age of your target audience.

If your audience is below 18 or over 50, paperback or hardback is still a more viable option.

An article from the 2012 Pew Internet & American Life Project stated that “those who read e-books are more likely to be under age 50, have some college education, and live in households earning more than $50,000.”

Does that fit your target market? Although it is certainly cheaper and faster to go digital, if that’s not where your market is you won’t make many sales.

Children’s books, especially picture books or read-a-loud books, are best in a print format.

While more and more readers are turning to digital readers it may not necessarily be where your audience is. So even though print book sales dropped by more than 9 percent in 2011 and ebook sales grew 50 percent you need to be in the marketplace where your reader is today.

Age is always going to be a primary factor in determining your target audience but you will want to know other important factors as well. Is your audience typically male or female? Where do they shop? Online or offline? What kind of jobs are they employed in? Who do they hang out with? What do they do for recreation? Once these questions are answered you will find this publishing decision to be easy.

Most first-time authors think everyone will buy their book. This is not going to happen. Don’t ask who should read your book but who would read your book. Who would most likely enjoy your book? Where would you most likely find books similar to yours? What is that audience like?

Here are 3 things you can do to discover your target audience before you publish:

Read Blog comments: If you blog, read the comments and in many cases you will discover a lot. If you do not have a blog or do not have many followers yet, find several author blogs that match the type of book you are writing and read the comments they are getting. Take notes.

Check out forums and social media sites: What are the questions being asked? Who is asking them? Look for clues as to age, lifestyle and interest. Write down anything that helps build a customer profile.

Magazine Media Page: This is a great tip. What magazines do you think most closely follow your book subject matter? You can find lots of magazine choices at Magazine.com. Once there you can select a couple of categories. Write down the magazines titles and then go to that magazines website.

For instance, I went to the magazines.com website and selected Animals and Pets. The first magazine was National Geographic Kids. I put that into Google and went to the website. Once there I scrolled to the bottom of the page and picked “Advertise with us.” From there I clicked on “Fast Facts and Research.” This pulled up a complete media profile of National Geographic Kids. Three pages of information about the readers of this magazine. Priceless! If you think the audience of the magazine you pick is close to your book subject or that readers would be close to being the same, you can piggyback on their target audience research for free.

Although it takes times to correctly identify your target market doing so will increase your success in publishing a book.

10November, 2012

How to market a book with an email signature

By |November 10, 2012|Categories: Marketing, Resources|

Marketing your book can seem like an overwhelming process. So many different things to do, so many decisions to make about what to do.

One way to tackle the overwhelm is to pick a simple and easy task and do that first. Once you begin you’ll have more confidence to continue.

I suggest you start by creating a simple email signature, one you can easily do in less than ten or fifteen minutes. Don’t worry at this point about making it fancy; you can add a picture of your book or some other feature later. Your goal is to keep the project doable and to get it done.

Once you’ve created one email signature, you can create others that include an image of your book or something more visual. Having just a basic message or offer that promotes your book may be all you’ll ever need. The main thing now is to get an email signature up as soon as possible.

To get started, figure out the one thing you want your readers to do when they read your message. Don’t give lots of options, just pick one thing. If you have more than one book, don’t list them all! In this email signature pick just one book to feature.

Some email signatures end up being longer than the actual message, especially if it’s a short response with a corporate legal disclaimer at the bottom. I have also seen examples that include a message, four different ways to be contacted, two or three books and, last but not least, a link to download a free report.

Marketing research shows that the more choices we have, the less likely we will do anything, and if we do, it will be later rather than sooner. So keep it simple! Make it as easy as possible to take decisive but simple action upon reading your email signature.

Here’s an example:

     Jerry Somebody, PhD
     http:// mybookwebsite.com 
     Get a chapter of my book for free!

Straight, simple, and to the point. If you want to add more, do that in a second signature that you’ll use later. The more complicated you make a project, the less likely it is to get finished. This is another one of those cases where “good enough” beats “not done at all” every time.

Steps for Creating a Simple Email Signature:

In this example we’ll use Gmail. Every email provider has different steps to take. If you can’t easily find where to create a signature with your email program, simply search online for how to create email signature in Outlook or whatever program you are using.

1. In Gmail, go to Settings and scroll down to Signature

2. Add your author name

3. Add website. Type out the full URL including the beginning http—it will automatically create a link in the email and it makes it easy for someone to see the name of the website. If you just use a hyperlinked “click here” they have no real idea where that’s going to take them. When you include the name of your site, your readers may feel more confident about clicking on it, and when they go there they’ll feel they’ve arrived at the right place.

4. Add your message: “Download a free copy of The Title of Your Book.” Since you’ve already included the URL, you could make the title of the book a clickable link as well. You can also make this a link to a site where your book is sold, such as Amazon.com.

That’s it. A simple tip to market your book every time you send an email message, which may be several times a day!

9November, 2012

Getting your book in the Library of Congress

By |November 9, 2012|Categories: Publishing, Resources|

There’s some confusion as to what role the Library of Congress (LOC) plays for a properly published book. This is because the LOC not only provides cataloging information for most published books, but also houses the US Copyright Office, which has nothing do to with cataloging. Let me briefly elaborate on a couple of different reasons your book and the Library of Congress may cross paths.

Wheatmark sends one copy of your book to the LOC upon publication for cataloging purposes. We do this to fulfill an obligation we incur every time we request a Library of Congress Control Number (LCCN) prior to the book’s publication.

Why do we put an LCCN in your book?

Local librarians want to be able to shelve a new book correctly as soon as they receive it. They don’t have the time to catalog books upon receipt, so they turn to the Library of Congress for help. They connect to the library’s database and download the cataloging data that’s been prepared by catalogers. To find the cataloging data online, they use the LCCN that’s already printed in your book.

Before your book is published, Wheatmark applies for an LCCN from the Library of Congress. At this point your book isn’t cataloged yet, it’s simply assigned a number, just like the one you get when you stand in line at the DMV. This number is printed in your book so a librarian can find out how to shelve it simply by looking it up in the Library of Congress’s online database.

Once your book is published, Wheatmark sends the finished copy to the Library of Congress to be cataloged. The cataloger will check the finished book against the LCCN and prepare the actual cataloging data for the library’s database. This is when your book really gets cataloged; up till now it’s only had a “control number” (LCCN).

So far, so good.

However, the Library of Congress has a huge backlog, so it is likely that if and when a local librarian receives a copy of your new book, the cataloging data isn’t ready yet. (To top it off, the LOC does not guarantee that it will catalog every book that it receives.)

That’s why publishers sometimes ask for advance cataloging-in-publication (CIP) data for books they plan to publish. Because current cataloging data won’t be available by the time your book is released, the Library of Congress provides a shortened cataloging copy to publishers so they can print that in the book in advance, rather than just a control number. CIP data, an incomplete bibliographic record based on the subject and content of your book, allows libraries to easily catalog your book if the LOC hasn’t had a chance to catalog it yet.

The LOC doesn’t provide CIP data for self-published titles. However, we don’t think you should worry about this. If you really want it, you can ask a librarian to provide you one, or hire a professional cataloger to do it.

The third way the LOC may interact with your book is during the copyright registration process. Wheatmark sends yet another copy of your book to the US Copyright Office in the Library of Congress for official copyright registration.

Registering your work with the US Copyright Office does not establish your copyright for your book; rather, it confirms it. Your work is already under copyright protection whether it’s officially registered or not. Your book doesn’t need to be officially registered for copyright in order for you to be able to print on the copyright page that it’s “Copyright © 2013 John Doe.”

However, official copyright registration is still a good idea, which is why Wheatmark makes sure a copy of your book is sent to yet another department, the copyright office in the Library of Congress.

Have a question on this or any other topic? Leave a comment!

2November, 2012

Book marketing just got a little bit easier: Introducing Screenr

By |November 2, 2012|Categories: Marketing, Resources, Social Media|

Looking for a fast and quick way to get the word out about your book? Here’s a new tool for book marketing you’ll want to take advantage of . . .

Screenr

  • It’s fast
  • It’s easy
  • It’s fun
  • It can spread your message like wildfire.
  • AND best of all . . . it’s FREE!

Authors can use screenr to make a quick and fast book trailer. It can then be placed on your website, loaded up onto YouTube or sent in an email. You can post it on a blog, share it on Facebook, tweet it and pin it on Pinterest.

Here’s how it works.

Anything that you can put on your computer screen can be recorded with audio and made into a screenr video. You have five minutes from start to finish to share whatever you want.

To make it the most effective you will want to plan out exactly what you want to share. Once you start there’s no stopping. It’s fast and dirty—rough and ragged—but it gets your message out FAST!

To make your first video go to screenr.com and sign up.

You will need the latest Java update … so if the sign pops up to tell you to download and install it … do! It’s safe and worth the few minutes of installation time.

For your first video I would suggest you keep it to a minute in length with maybe just 5-10 slides. The shorter and tighter it is, the better chance that people will take time to view it.

One minute of normal talking is approximately 80 words. Write out your script of what you want to say so that its clear in your mind.

Find 5-10 pictures you want to use to go along with the script. Book front cover, back cover, picture of you, picture of where the book takes place, your website, etc.

You can also add video if you have it on your computer.

Make a slide show of the pictures and video using PowerPoint, Movie Maker, Picasa, etc. Place the slide show on your computer screen but don’t hit start yet.

Go to screenr.com to start your first movie. You will want to size the movie so that it fits exactly the dimensions of your slideshow. Hit record, start the slide show, and talk your way through the pictures.

Hit DONE when you reach the end. You’ve done it! Go back to screenr.com and your video will be there ready to play, upload to your website, YouTube, Facebook, whatever you like!

If you’re an author and feel stuck in your book marketing, get a jump start by learning about the best and latest book marketing strategies in the Authors Academy.

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