Blog 22023-11-03T20:38:03-07:00
21November, 2012

Authors: how to sell more books with news releases

By |November 21, 2012|Categories: Marketing, Resources|

Question: What’s the one thing book publishers and authors have in common? Answer: A desire to sell more books.

The only way to sell books is to tell people about them. The more people you tell and the better you tell them the more books you will sell. If you’re already an established author with a large following, your job will be pretty easy. If you’re a well-known celebrity, making it in the news with a book won’t be hard either.

But if you’re a new author the road is a bit steeper. If you’re a new author with a low budget, it’s time to shift into a lower gear and get climbing the book-selling mountain. Yes, the climb may take a bit of work but once you see the view from the top as a best-selling author you’ll be glad of the effort!

I’d like to share with you a great book marketing strategy that few first-time authors use. It’s called news releases or media releases. Basically, it consists of sending a one page “newsworthy story” to the media. It’s been used a lot and you may think it is no longer effective, but surprisingly it is.

Major publishers and professional PR firms use news releases every day. They send them not only to print media such as newspapers and magazines but also to TV, radio, bloggers, and to hundreds of online news and information channels. They use them because they work. News releases open doors, they get print space in the leading magazines and newspapers around the country, they get reviews on top media shows and invites for personal interviews on radio and TV.

If you’re not using news releases to promote your books … you might consider this a very valuable tool to add to your book marketing plan.

Please join us for all five days of this free Wheatmark blog presentation series:

Sell More Books with News Releases.

Day One: Creating a strong call to action

Day Two: Sell your books with a hook, the art of making a story newsworthy

Day Three: Writing headlines that get noticed

Day Four: Putting it all together: a free media release template

Day Five: Where to submit your media release—free and paid sources

Here we go:

Day One: Creating a strong call to action

The call to action is what you want to happen when someone reads your story. You may want them to immediately buy your book, call for an interview or visit your website and sign up to join your mailing list.

In most cases the call to action will be the last part of the news release. But it’s important that you have it firmly in mind so that everything leads up to it. The most successful call to action will have just one step. Make it easy and worthwhile.

To make it worthwhile you may want to offer a reward for taking action. The bigger and better the reward the more response you’ll get. It could be a free chapter in your book, a tips booklet, a free audio, a workbook. It could be a weekly, monthly, or quarterly newsletter with special offers, features and updates.

Hopefully as an author you already have a website that you can put the special offer on.

Create a separate page for this special offer, also called a “landing page.”

Link to the landing page from your news release for best results.

The landing page with the special offer page is important so put time and effort into it to make it good. This means writing at least 1-3 paragraphs about the benefits your free offer will give. Include a picture of your book and an easy way for the free offer to be downloaded if it’s a digital product, or a sign-up form if it’s for your newsletter.

Here are two sample calls to action:

Sample One:

You can find out more by reading: Title of Book now available at _______________

If you would like to know more about this novel or would like to schedule an interview write the author, email authorname @ website.com or call 555-555-5555

Sample Two:

Title of Book is now available at Amazon.com and at yourownauthorwebsite . com, where you can download a free chapter of the book.

Once your call to action is in place, it will be time to create a compelling story to grab the interest of your reader. Check back tomorrow for “Authors: Sell your books with a hook, the art of making your story newsworthy.”

Note: If you’re still writing and are wondering about the process of publishing a book, please download our free report, The Author’s Guide to Choosing a Publishing Service.

19November, 2012

3 mental and 4 health reasons that cause writer’s block

By |November 19, 2012|Categories: Resources, Writing|

Every writer suffers from blocks now and then. When no matter how hard you try to get your brain to function, come up with a creative idea, or solve a problem, nothing seems to work. In fact it seems that the harder you try the tougher the resistance.

Here are a few reasons that our brains may go into this catatonic state:

The inner critic has moved into the driver’s seat. This happens when we start thinking negatively about our writing. Remembering old criticisms from parents, teachers, or colleagues seem to take on a power greater than we can overcome.

Having too high an expectation can be just as deadly. In this case, we become our worst enemy by setting up goals that are impossible to reach. I found this quote recently by the American poet William Stafford who stated “There is no such thing as writer’s block for writers whose standards are low enough.” Lower your expectation a notch or two and start writing!

Not allowing enough time. The pressure of a deadline can help if it has been reasonably set. However, deadlines that are too tight or left to the last minute can build up pressure to an unreasonable state. Sort of the difference between shoveling your driveway after a regular snowfall and trying to dig out from an avalanche. My favorite quote for this situation is “Most people overestimate how much can be done in a little amount of time and underestimate how much can be done over a long period of time.”

Not enough sleep. Now we start moving into the physical but very real causes of writer’s block. If you are tired, you cannot think. In 2007 a study done at the Harvard Medical School and the University of California at Berkeley revealed that “sleep deprivation causes the brain to become incapable of putting an emotional event into the proper perspective and incapable of making a controlled, suitable response to the event.” Wikipedia shares the above fact and many other interesting details about sleep deprivation. One that I found especially gripping was a possible correlation between celebrity overdoses triggered by lack of sleep.

Too much sugar. Forbes magazine has a great article with an even greater title: “Sugar Makes You Stupid, But Omega-3s Will Smarten You Back Up.” The author, Alice G. Walton, goes on to share the findings of a new study by UCLA researchers that showed the difference on rats navigating through a maze based on dietary intake. “Those who drank the fructose solution (common to what is found in many prepared foods) instead of water were the worst-off of all when it came to their cognitive capabilities.”

Not enough exercise. A New York Times article on “How exercise could lead to a better brain” shares how “scientists in just the past few months have discovered that exercise appears to build a brain that resists physical shrinkage and enhance cognitive flexibility. Exercise, the latest neuroscience suggests, does more to bolster thinking than thinking does.”

Not enough water. Dehydration, especially in women, plays not only a role in cognitive thinking but also affects our emotional state of mind. While drinking any water is good new findings show that drinking a cup of plain, hot water before breakfast is more effective for digestion and removing toxic deposits from our nervous system. A build up of toxin in our body can have a negative effect on emotions and thoughts all of which play a role in not writing at our best.

The next time you feel that you’re suffering from writer’s block, check out possible physical and mental causes before it gets too big to handle. Once you have your writing flowing at its optimum best and are ready to make progress in publishing a book, download our free report, The Author’s Guide to Choosing a Publishing Service.

16November, 2012

The 12 Steps of Writers Anonymous

By |November 16, 2012|Categories: Resources, Writing|

If you’re familiar with any kind of twelve-step program such as that of Alcoholics Anonymous and you’re a writer, you should find these steps, compiled by Patricia Proctor, inspiring:

The Twelve Steps of Writers Anonymous

1. We admitted we were powerless over writing; that our writing efforts had become unmanageable.

2. Came to believe that a Power greater than ourselves could restore our writing from insanity.

3. Made a decision to turn our will and our writing over to the care of God and our editor as being the only ones who could restore the mess we had made of it.

4. Made a searching and fearless moral inventory of our writing.

5. Admitted to God, to ourselves, and to another writer the exact nature of all the mistakes we had made in our writing.

6. Were entirely ready to have God and a helpful editor remove all these defects of grammar, punctuation, spelling, and other writing defects.

7. Humbly asked our editor to remove all our shortcomings.

8. Made a list of all readers we had harmed and became willing to rewrite until our material was readable.

9. Made direct amends to our readers whenever possible by making conscious efforts to improve our writing skills on a daily basis.

10. Continued to take personal inventory of our writing and when it was bad, promptly admitted it.

11. Sought through prayer and meditation to improve our conscious contact with God and our editor as we understand them, praying only for the knowledge of their will for us and the power to carry that out.

12. Having had a spiritual awakening as the result of these steps, we tried to carry this message in all our writing efforts and to practice these principles in all our writing commitments.

If you’re looking to make progress in publishing a book, download our free report, The Author’s Guide to Choosing a Publishing Service.

13November, 2012

3 ways to identify your audience before you publish a book

By |November 13, 2012|Categories: Marketing, Publishing, Resources|

The first thing you must know before you decide how to publish your book is the age of your target audience.

If your audience is below 18 or over 50, paperback or hardback is still a more viable option.

An article from the 2012 Pew Internet & American Life Project stated that “those who read e-books are more likely to be under age 50, have some college education, and live in households earning more than $50,000.”

Does that fit your target market? Although it is certainly cheaper and faster to go digital, if that’s not where your market is you won’t make many sales.

Children’s books, especially picture books or read-a-loud books, are best in a print format.

While more and more readers are turning to digital readers it may not necessarily be where your audience is. So even though print book sales dropped by more than 9 percent in 2011 and ebook sales grew 50 percent you need to be in the marketplace where your reader is today.

Age is always going to be a primary factor in determining your target audience but you will want to know other important factors as well. Is your audience typically male or female? Where do they shop? Online or offline? What kind of jobs are they employed in? Who do they hang out with? What do they do for recreation? Once these questions are answered you will find this publishing decision to be easy.

Most first-time authors think everyone will buy their book. This is not going to happen. Don’t ask who should read your book but who would read your book. Who would most likely enjoy your book? Where would you most likely find books similar to yours? What is that audience like?

Here are 3 things you can do to discover your target audience before you publish:

Read Blog comments: If you blog, read the comments and in many cases you will discover a lot. If you do not have a blog or do not have many followers yet, find several author blogs that match the type of book you are writing and read the comments they are getting. Take notes.

Check out forums and social media sites: What are the questions being asked? Who is asking them? Look for clues as to age, lifestyle and interest. Write down anything that helps build a customer profile.

Magazine Media Page: This is a great tip. What magazines do you think most closely follow your book subject matter? You can find lots of magazine choices at Magazine.com. Once there you can select a couple of categories. Write down the magazines titles and then go to that magazines website.

For instance, I went to the magazines.com website and selected Animals and Pets. The first magazine was National Geographic Kids. I put that into Google and went to the website. Once there I scrolled to the bottom of the page and picked “Advertise with us.” From there I clicked on “Fast Facts and Research.” This pulled up a complete media profile of National Geographic Kids. Three pages of information about the readers of this magazine. Priceless! If you think the audience of the magazine you pick is close to your book subject or that readers would be close to being the same, you can piggyback on their target audience research for free.

Although it takes times to correctly identify your target market doing so will increase your success in publishing a book.

10November, 2012

How to market a book with an email signature

By |November 10, 2012|Categories: Marketing, Resources|

Marketing your book can seem like an overwhelming process. So many different things to do, so many decisions to make about what to do.

One way to tackle the overwhelm is to pick a simple and easy task and do that first. Once you begin you’ll have more confidence to continue.

I suggest you start by creating a simple email signature, one you can easily do in less than ten or fifteen minutes. Don’t worry at this point about making it fancy; you can add a picture of your book or some other feature later. Your goal is to keep the project doable and to get it done.

Once you’ve created one email signature, you can create others that include an image of your book or something more visual. Having just a basic message or offer that promotes your book may be all you’ll ever need. The main thing now is to get an email signature up as soon as possible.

To get started, figure out the one thing you want your readers to do when they read your message. Don’t give lots of options, just pick one thing. If you have more than one book, don’t list them all! In this email signature pick just one book to feature.

Some email signatures end up being longer than the actual message, especially if it’s a short response with a corporate legal disclaimer at the bottom. I have also seen examples that include a message, four different ways to be contacted, two or three books and, last but not least, a link to download a free report.

Marketing research shows that the more choices we have, the less likely we will do anything, and if we do, it will be later rather than sooner. So keep it simple! Make it as easy as possible to take decisive but simple action upon reading your email signature.

Here’s an example:

     Jerry Somebody, PhD
     http:// mybookwebsite.com 
     Get a chapter of my book for free!

Straight, simple, and to the point. If you want to add more, do that in a second signature that you’ll use later. The more complicated you make a project, the less likely it is to get finished. This is another one of those cases where “good enough” beats “not done at all” every time.

Steps for Creating a Simple Email Signature:

In this example we’ll use Gmail. Every email provider has different steps to take. If you can’t easily find where to create a signature with your email program, simply search online for how to create email signature in Outlook or whatever program you are using.

1. In Gmail, go to Settings and scroll down to Signature

2. Add your author name

3. Add website. Type out the full URL including the beginning http—it will automatically create a link in the email and it makes it easy for someone to see the name of the website. If you just use a hyperlinked “click here” they have no real idea where that’s going to take them. When you include the name of your site, your readers may feel more confident about clicking on it, and when they go there they’ll feel they’ve arrived at the right place.

4. Add your message: “Download a free copy of The Title of Your Book.” Since you’ve already included the URL, you could make the title of the book a clickable link as well. You can also make this a link to a site where your book is sold, such as Amazon.com.

That’s it. A simple tip to market your book every time you send an email message, which may be several times a day!

9November, 2012

Getting your book in the Library of Congress

By |November 9, 2012|Categories: Publishing, Resources|

There’s some confusion as to what role the Library of Congress (LOC) plays for a properly published book. This is because the LOC not only provides cataloging information for most published books, but also houses the US Copyright Office, which has nothing do to with cataloging. Let me briefly elaborate on a couple of different reasons your book and the Library of Congress may cross paths.

Wheatmark sends one copy of your book to the LOC upon publication for cataloging purposes. We do this to fulfill an obligation we incur every time we request a Library of Congress Control Number (LCCN) prior to the book’s publication.

Why do we put an LCCN in your book?

Local librarians want to be able to shelve a new book correctly as soon as they receive it. They don’t have the time to catalog books upon receipt, so they turn to the Library of Congress for help. They connect to the library’s database and download the cataloging data that’s been prepared by catalogers. To find the cataloging data online, they use the LCCN that’s already printed in your book.

Before your book is published, Wheatmark applies for an LCCN from the Library of Congress. At this point your book isn’t cataloged yet, it’s simply assigned a number, just like the one you get when you stand in line at the DMV. This number is printed in your book so a librarian can find out how to shelve it simply by looking it up in the Library of Congress’s online database.

Once your book is published, Wheatmark sends the finished copy to the Library of Congress to be cataloged. The cataloger will check the finished book against the LCCN and prepare the actual cataloging data for the library’s database. This is when your book really gets cataloged; up till now it’s only had a “control number” (LCCN).

So far, so good.

However, the Library of Congress has a huge backlog, so it is likely that if and when a local librarian receives a copy of your new book, the cataloging data isn’t ready yet. (To top it off, the LOC does not guarantee that it will catalog every book that it receives.)

That’s why publishers sometimes ask for advance cataloging-in-publication (CIP) data for books they plan to publish. Because current cataloging data won’t be available by the time your book is released, the Library of Congress provides a shortened cataloging copy to publishers so they can print that in the book in advance, rather than just a control number. CIP data, an incomplete bibliographic record based on the subject and content of your book, allows libraries to easily catalog your book if the LOC hasn’t had a chance to catalog it yet.

The LOC doesn’t provide CIP data for self-published titles. However, we don’t think you should worry about this. If you really want it, you can ask a librarian to provide you one, or hire a professional cataloger to do it.

The third way the LOC may interact with your book is during the copyright registration process. Wheatmark sends yet another copy of your book to the US Copyright Office in the Library of Congress for official copyright registration.

Registering your work with the US Copyright Office does not establish your copyright for your book; rather, it confirms it. Your work is already under copyright protection whether it’s officially registered or not. Your book doesn’t need to be officially registered for copyright in order for you to be able to print on the copyright page that it’s “Copyright © 2013 John Doe.”

However, official copyright registration is still a good idea, which is why Wheatmark makes sure a copy of your book is sent to yet another department, the copyright office in the Library of Congress.

Have a question on this or any other topic? Leave a comment!

2November, 2012

Book marketing just got a little bit easier: Introducing Screenr

By |November 2, 2012|Categories: Marketing, Resources, Social Media|

Looking for a fast and quick way to get the word out about your book? Here’s a new tool for book marketing you’ll want to take advantage of . . .

Screenr

  • It’s fast
  • It’s easy
  • It’s fun
  • It can spread your message like wildfire.
  • AND best of all . . . it’s FREE!

Authors can use screenr to make a quick and fast book trailer. It can then be placed on your website, loaded up onto YouTube or sent in an email. You can post it on a blog, share it on Facebook, tweet it and pin it on Pinterest.

Here’s how it works.

Anything that you can put on your computer screen can be recorded with audio and made into a screenr video. You have five minutes from start to finish to share whatever you want.

To make it the most effective you will want to plan out exactly what you want to share. Once you start there’s no stopping. It’s fast and dirty—rough and ragged—but it gets your message out FAST!

To make your first video go to screenr.com and sign up.

You will need the latest Java update … so if the sign pops up to tell you to download and install it … do! It’s safe and worth the few minutes of installation time.

For your first video I would suggest you keep it to a minute in length with maybe just 5-10 slides. The shorter and tighter it is, the better chance that people will take time to view it.

One minute of normal talking is approximately 80 words. Write out your script of what you want to say so that its clear in your mind.

Find 5-10 pictures you want to use to go along with the script. Book front cover, back cover, picture of you, picture of where the book takes place, your website, etc.

You can also add video if you have it on your computer.

Make a slide show of the pictures and video using PowerPoint, Movie Maker, Picasa, etc. Place the slide show on your computer screen but don’t hit start yet.

Go to screenr.com to start your first movie. You will want to size the movie so that it fits exactly the dimensions of your slideshow. Hit record, start the slide show, and talk your way through the pictures.

Hit DONE when you reach the end. You’ve done it! Go back to screenr.com and your video will be there ready to play, upload to your website, YouTube, Facebook, whatever you like!

If you’re an author and feel stuck in your book marketing, get a jump start by learning about the best and latest book marketing strategies in the Authors Academy.

1August, 2012

Turn Your Book into a … What?

By |August 1, 2012|Categories: Marketing, Resources|

Close your eyes and visualize your book as a keychain. Can you do it?

In a previous post I discussed the best way to market your book online: by slicing up the content of your book into smaller pieces and republishing them on your blog and other sites accepting similar content.

However, your book can be turned into other media as well—not just online and not just written. Here’s a list of ideas, both offline and online, just to get your imagination going:

Paper book: The foundation of your “content empire,” from which all other media originate. You can also start with just an ebook, but that doesn’t nearly provide the authority a real book does.

Ebook: Tap into a growing market of ebook readers by releasing yours.

Blog posts: Copy and paste information (chapters) from your book and periodically post them on your blog.

CD: Put your ebook or book preview on a CD and give it away to prospective clients and readers. If you also create an audiobook, put that on a CD as well.

Podcasts: Turn your book into a podcast by recording your chapters and make them available on iTunes. Release a new segment weekly.

Online articles: Submit your nonfiction book chapters as online articles to dozens of article sites. Provide a link back to your website or blog.

Teleseminars: Run a series of teleseminars based on your chapters and invite your prospects and people on your contact list to listen to the call.

Audio downloads: Make your recorded podcasts or teleseminars available for download as mp3 files on your website.

Flash drive: Much like a CD; why not put your ebook or mp3 audio files on a promotional flash drive? For fun, tell people it’s the most intelligent keychain ever!

Prerecorded iPods: Consider putting your audio files on iPods or mp3 players that you can give away as prizes.

PDF reports: create a number of special reports that are available as PDF downloads from your website. Print them out and give them to clients as well.

Prerecorded messages: set up a “24-hour hotline,” a phone number where people can listen to a 10-, 30-, or 60-minute presentation that you’ve prepared from your book. Always include a call to action at the end.

Booklets: Distill the key points of your book into a tips booklet and give them away as a promotional tool.

Print articles: Submit article-length content from your book to magazines and newspapers.

Tweet series: Broadcast a series of 140-character tips or messages from your book to your Twitter followers.

Facebook update series: The same concept as the tweet series, but on your Facebook page or profile.

Ezine series: Include excerpts in an email newsletter to your list.

Email autoresponders: Turn your book into a series of emails that people can sign up for on your website.

Workshops: Develop a curriculum for a series of workshops straight from your book for people who need the help you provide. Make sure you record them.

Online course: Much like the workshops, except delivered online.

Public speaking: Prepare and give speeches about your topic straight from your book.

Talk radio: Start your own radio show on BlogTalkRadio or get an interview on another show, all about your message.

Online video: Create short clips or record yourself talking about key themes and concepts from your book and upload them to your YouTube, Vimeo, or other online video channels.

DVD: Put the above videos, your workshop, and speeches on a DVD to give away or sell.

Phone coaching: Offer your advice from your book via private phone coaching sessions.

Can you come up with other ideas?  Have you done some of these already? I would love to hear your story; leave a comment.

31May, 2012

A Game Changer

By |May 31, 2012|Categories: Marketing, Publishing, Resources|

Ninety-nine degrees is the average high temp in June here in beautiful Tucson, Arizona. As you might imagine, we Tucsonans do just about anything we can to stay indoors during this time. So, while most of the country is outdoors hiking, picnicking, camping, and playing softball … we’re indoors reading books, watching movies, playing volleyball and, yes, bowling. How appropriate then that our current bestselling book is The Game Changer: A Simple System for Improving Your Bowling Scores by Mark Baker. Published in early April, The Game Changer sold over two thousand copies by the end of that month, qualifying it for our Great Expectations program, where we financially reward the author by issuing a credit. In Mark’s case that’s $2,000. At the rate the book is selling it will soon cross the five thousand-copies-sold mark and qualify its author for an additional $5,000 Great Expectations credit. (At Wheatmark we reward bookselling success!)

Why is The Game Changer selling so well right out of the gate? Because Mark Baker has a large author platform! Mark is one of the most well-known bowling coaches in the world with tons of fans and followers, both online (especially on Facebook) and offline. When Mark Baker promises “a simple system for improving your bowling scores,” bowlers listen. Mark’s been involved in bowling for over thirty years. In his early career, he was a competitive bowler, earning four PBA titles along with numerous other awards and accolades. Later he was a sales manager for Cal Bowling Supply. And now he’s a renowned bowling coach with top-tier clientele, including several of the best bowlers on the PBA Tour. Along the way he developed Camp Bakes, one of the premier bowling camps in the world. So, when Mark announced the publication of The Game Changer thousands rushed to buy.

Notice that Mark had been building his author platform for thirty years before he actually became an author. It’s never too early to start building your author platform. The converse is also true: It’s never too late to start building it either! There are many authors who use their published books as the tool to open up opportunities and to build their platform. Wherever you are in the writing/publishing process, however small or large your current platform, to succeed as an author and sell more books, you want to grow that platform. Read our blog for more success tips and be sure to join the Authors Academy to learn about how you can grow your author platform. It could be a game changer.

9May, 2012

Book Marketing Strategy vs. Tactics

By |May 9, 2012|Categories: Authors Academy, Marketing, News, Resources|

It’s one of the most common misconceptions in marketing: that a marketing tactic is the same as a marketing strategy. Not understanding the difference between the two leads to a whole lot of pain and frustration for many authors as well as entrepreneurs, speakers, and other professionals who use the written word to grow their businesses.

Have you ever heard someone say “I’m going to use Twitter to market my book,” or “I’m going to use the Internet to market my business?”

This sort of statement rarely leads to success.

This is because most of the time, the speaker is already talking about marketing tactics but has skipped not just one but two critical steps: setting a specific, measurable goal and developing a strategy for reaching that goal.

(If you’ve ever said this sort of thing yourself, don’t worry, practically everyone has at one time or another. I’ve made this same mistake myself; multiple times, in fact!)

The first thing you need to do before you can develop a marketing strategy is to identify a specific, measurable goal.

Let’s say that your goal is to sell a hundred copies of your book in the next month.

Your book is a how-to guide for new moms about how to navigate the first six months of motherhood. (It could just as easily be a techno-thriller in the same vein as a Tom Clancy novel.)
The first thing you’d do is identify where your target market—new moms, in this case—hangs out.

You’d brainstorm a list of all the places new moms might be found. Maybe they shop at certain stores. Maybe they subscribe to certain magazines. Maybe they visit certain websites. And so on and so on.

Then you’d develop a strategy for reaching these new moms and getting your message in front of them. You know that building goodwill with your target audience is a tested, proven approach, so your strategy might include offering a sample chapter of your book, “7 Tips to Stress-Free Grocery Shopping with Your Newborn,” as a free download from your website.

Then, you’d deploy one or more tactics, including running print advertisements in new mom magazines, or guest blogging on popular mommy blogs, or planning a workshop at a local baby boutique to let new moms know about the sample chapter of your book available as a free download on your website.

Predictably, this approach works like magic. As a result of your tactics (print advertisements, guest blogging, and boutique workshops), a thousand new moms download your sample chapter. Ten percent click through to visit Amazon to buy your book, because it’s exactly the sort of information they need.

You sell one hundred books, thus achieving your goal!

Again, to summarize: your goal was to sell a hundred copies of your book. Your strategy was to get in front of your target market where they hang out and offer them something of value that they want or need (the free sample chapter.) The tactics were the methods you deployed in the service of your strategy.

It seems so simple when you take the time to reason it out, but it’s also so easy to overlook an important step. The most commonly overlooked step—your strategy—is the “secret sauce” that leads to book sales or whatever other goal you set for yourself.

Come up with a book marketing strategy for your titles, and marvel at the results!

If you feel like your book sales could use a shot in the arm, why not join us for this month’s Authors Academy presentation, which will be about developing your book’s marketing plan?

Your book’s marketing plan should contain all three of these critical pieces: your goal, your strategy for reaching your goal, and the tactics you’ll use to execute your strategy.

Our guest presenter, Echo Surina, has a ton of experience developing effective book marketing plans. She’s also a direct-response copywriter who’s written for one of the top marketers on the planet. That means she knows how to get folks to buy what she’s offering!

If you’re not already an Authors Academy Gold member, what are you waiting for? It’s never too early to start working on a marketing plan for your next book—or too late to start creating a marketing plan for a re-launch of one of your current titles!

You can claim your charter Gold membership in the Authors Academy at www.authorsacademy.com/join

Until then, happy marketing!

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