This just in: publishing a book is a smart move for your business. Yesterday, BusinessWeek ran a nice article about how to get a book published to help you grow your business.
To summarize:
1. You could try getting an agent and selling the book to a publisher of business titles.
2. You could publish the book yourself by getting an ISBN and marketing it online.
3. You could use a “transitional” publisher. (This, apparently, is a new way of referring to a “self-publishing service.”)
It all sounds so simple!
All sarcasm aside, however, the article is a good introduction to the broad strokes of how book publishing works.
To read the full article, click here.
