Resources

6 March, 2012

Do You Know Why People Buy Your Books?

By |2023-06-09T11:37:12-07:00March 6, 2012|Marketing, Publishing, Resources|Comments Off on Do You Know Why People Buy Your Books?

Do you know why people buy your books? It seems like a question that any author should be able to answer in their sleep. Unfortunately many authors and book marketers (one and the same in my view) don’t know the real answer to this question at all. Most authors can tell you in exacting detail what their books have to offer readers, but often don’t have the first clue what actually motivates purchases of their books.

Take sports books, for example. My friend Rich Wolfe, the number-one selling sports book author over the last decade, once told me that that the majority of his books were purchased by women, even though the majority of rabid sports fans are men.

Counterintutive, huh?

It turns out that most sports books are purchased as gifts (by women) for the rabid sports fans in their lives (usually men). Think about just a few of the implications of […]

31 January, 2012

Why You Don’t Want to Delay Your Ebook Any Longer

By |2023-06-09T11:37:25-07:00January 31, 2012|Publishing, Resources|Comments Off on Why You Don’t Want to Delay Your Ebook Any Longer

You may remember that a little over three years ago we asked you if now you thought ebooks were going to make a difference to you as an author. That is the time when Amazon released its Kindle reader.

I know what your answer is now. But back then, we had spent the previous decade waiting for ebooks to come of age, to no avail. There were multiple formats and substandard readers that few people wanted. The early Kindle could have seemed to some as simply the latest untested entrant into an otherwise failing e-reader market.

There were early signs, however, that an e-reader like the Kindle would actually stick. You see, the biggest obstacle ebooks had faced prior to this was the inability for people to download them to their readers without having to hook them up to a computer first.

That all changed in late 2007 when Amazon introduced the […]

19 July, 2011

How to Market Your Book

By |2023-06-09T11:37:43-07:00July 19, 2011|Marketing, Resources|Comments Off on How to Market Your Book

SPECIAL REPORT FOR AUTHORS: The Author’s Guide to Choosing a Publishing Service. Read this guide to discover how to avoid the 3 biggest self-publishing company rip-offs. Click to Download for FREE.

You’ve finally done it. That book that you’ve been working so hard on is finally finished and you are publishing it with Wheatmark. Now what?

“Well,” you might say, “my book is listed with the major online bookstores where it is exposed to millions of potential buyers. What else do I need to do?”

The answer is—marketing.

Marketing a book is like lunch. You eat lunch so you have the energy to keep going all day. You know that if you skip lunch, you’re tired by 2:00. Likewise, you market your book so it can “keep going” in the marketplace; no marketing may mean that sales will dwindle before they need to. So, where should you begin when you decide to market […]

2 March, 2011

Using Your Book to Position Yourself as an Expert

By |2023-06-09T11:37:49-07:00March 2, 2011|Marketing, Publishing, Resources|Comments Off on Using Your Book to Position Yourself as an Expert

You’re an entrepreneur or business professional, and you recently published your first book.

As you make a business offer to one of your qualified prospects, how do you make it stand out from all of the competing offers your prospect may be getting from your competitors? How do you make your prospect feel safe selecting yours? The answer to both questions is by positioning yourself as the expert. Buyers want to buy from experts. Buyers feel safe buying from experts.

You need to prove your expertise to truly position yourself as an expert. Proof of expertise includes academic degrees, client testimonials, books, keynote addresses, articles, white papers, speaking gigs, etc. Experienced marketers will tell you that of all these different kinds of proof, a book by far is the best. It’s the ultimate showcase for your expertise, because it demonstrates both your comprehensive knowledge of, and your dedication to, your subject.

Bernie Borges […]

13 February, 2011

An Amazing Resource: Workflowy

By |2023-06-09T12:03:02-07:00February 13, 2011|Marketing, Publishing, Resources, Social Media, Writing|Comments Off on An Amazing Resource: Workflowy

I make a lot of lists and, frankly, they have gotten out of hand lately. Grocery list in the pocket. To-do list for home improvement at home in a drawer. To-do list for the Wheatmark website on my work computer. A list of books I want to read on my home computer (but I’ve forgotten which folder). A list of topics to be discussed in our next Authors Academy event … in a Word file somewhere. A list of things I want to accomplish this year … well, that list is in the back of my brain, waiting to be typed up.

A few weeks ago I realized I couldn’t keep all of my lists straight and said, “Enough!” That’s when someone introduced me to Workflowy.

It changed my life. My list-making life, that is.

Workflowy is a free online application that lets you turn your whole life into one giant list. Instead […]

6 July, 2010

How to Structure a Nonfiction Book

By |2023-06-09T11:38:15-07:00July 6, 2010|Resources, Writing|Comments Off on How to Structure a Nonfiction Book

Publishing a book is a rewarding task. Writing a book, however, can be an overwhelming one. Learning how to structure your nonfiction book project will help you organize your thoughts and write an excellent book.

There are several ways to structure your nonfiction book: using the table of contents as an outline, chronologically, and using a traditional storyline structure. By deciding how you want to proceed, you can easily begin writing within the chosen framework.

Table of Contents

One way to structure your nonfiction book is to create a table of contents before you’ve even penned your first chapter. By creating an outline of what you want to write, you’ll easily create your roadmap of what you need to write. If you find yourself straying away from the topics you’ve sketched out, you may want to take a step back from your project and decide if you’ve chosen the right topic for your […]

27 February, 2010

The Published Author Lifestyle

By |2023-06-09T11:38:20-07:00February 27, 2010|Publishing, Resources|Comments Off on The Published Author Lifestyle

You wrote a book. You followed the steps:

  • You had it professionally edited
  • You had it professionally designed
  • You made sure it was distributed with full returnability to sites like Amazon.com and Barnesandnoble.com
  • You even did a book signing at a local indie bookstore just for fun
  • You created a website and blog for the book

But the sales are just not rolling in. At least not at the level you had expected. What went wrong?

One possibility is that you haven’t transitioned your lifestyle to that of a published author. You are most likely still in “writer” mode.

When people ask you about your experience and hobbies (say at a church potluck), do you still self-consciously say, “Well, um, I actually recently wrote a book,” or do you smile, rummage in your pocket for a business card, and say, “I published my second book last month! Check out my website and read […]

22 January, 2010

Achieving Success from Wheatmark Author Paul Kelso

By |2023-06-09T11:38:26-07:00January 22, 2010|Marketing, Resources|Comments Off on Achieving Success from Wheatmark Author Paul Kelso

We asked Paul Kelso, author of the Great Expectations title, Kelso’s Shrug Book, and also the author of the upcoming title, Jack Ruby’s Last Ride, to tell us a little about how he found his audience and then made his book a success.

Wheatmark has asked me for a few thoughts on how I came to connect with the firm, and some insight as to how I, make that we, created a modest niche book on weight training that has surprised everyone by selling over 6,000 copies.

My remarks will apply primarily to nonfiction and “how to” works.

Here’s how Kelso’s Shrug Book developed. I hold a MA in American studies and had written for newspapers when younger and magazines later, so I was at least literate. I also loved weightlifting and wrestling and competed in both, and in my forties became a college weight coach as well as an English prof.

One day […]

21 October, 2009

Blogging As You Write…

By |2023-06-09T11:38:54-07:00October 21, 2009|Resources, Social Media, Writing|Comments Off on Blogging As You Write…

Recently I began an experiment to help in my writing endeavors. I’ve been writing a book about my quirky experiences working as a small town newspaper reporter, which I did for 10 years before moving to Tucson. I decided it might benefit me to see what others think about the project. So I started a blog. The idea was a little intimidating at first. I mean, did I really want the whole world reading my writing before it was edited, much less published?

But then it dawned on me. That’s the best time to have them read it! When they comment on the different stories I’ve posted, it not only gives me a feel for what people may be interested in, but it also gives me some feedback on what needs to be fixed, changed, deleated, etc. If they like it, they may become hooked and want to read the entire […]

16 October, 2009

Learning the Lingo: A Quick Vocabulary Lesson for the New Author

By |2023-06-09T11:39:01-07:00October 16, 2009|Publishing, Resources|Comments Off on Learning the Lingo: A Quick Vocabulary Lesson for the New Author

Like most niches of the creative world, there is a learning curve to joining that community. The language book people speak is often one that can befuddle the new author. Here is a quick rundown of some important terms publishing professionals may say, ask your opinion about, or need you to understand.
image

Manuscript – The manuscript is the document that is your writing. It can be printed on paper, sketched on a napkin, or better yet, typed up in a Word document. When book people talk about a manuscript, they mean the work that will be transformed into a book.

Paginated interior – After your final manuscript is accepted, the next step in the publishing process is layout. The paginated interior is the end product of layout. All of the formatting choices the designer makes to mold your manuscript into a book is part of this. What the author receives to review […]

Go to Top