Do You Know Why People Buy Your Books?
Do you know why people buy your books? It seems like a question that any author should be able to answer in their sleep. Unfortunately many authors and book marketers (one and the same in my view) don’t know the real answer to this question at all. Most authors can tell you in exacting detail what their books have to offer readers, but often don’t have the first clue what actually motivates purchases of their books.
Take sports books, for example. My friend Rich Wolfe, the number-one selling sports book author over the last decade, once told me that that the majority of his books were purchased by women, even though the majority of rabid sports fans are men.
Counterintutive, huh?
It turns out that most sports books are purchased as gifts (by women) for the rabid sports fans in their lives (usually men). Think about just a few of the implications of […]