Social Media Archives - Page 2 of 7

15 July, 2022

Building A Network Through Instagram

By Tia Lewis|2023-06-09T10:46:19-07:00July 15, 2022|Authors Academy, Marketing, Social Media|Comments Off on Building A Network Through Instagram

Our Social Media Summer Series continues. How can you utilize Instagram to spread the word about your book?

For next week’s Authors Academy presentation, we’ll explore how to market yourself and your books, as well as make connections, on Instagram.

Join us next Wednesday at 11 AM in Arizona (11 AM PST, 2 PM EST) to learn more about:

Connecting with influencers on Instagram
Using posts and stories to reach more people
Instagram’s connection to Facebook
and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

Don’t miss out on this exciting opportunity — just click on the following link now to register:

https://www.wheatmark.com/register

17 June, 2022

Social Media Summer Series – Twitter

By Tia Lewis|2022-06-16T15:21:14-07:00June 17, 2022|Authors Academy, Marketing, Social Media|Comments Off on Social Media Summer Series – Twitter

Welcome back to our Social Media Summer Series! We covered Facebook last month, and now it’s time to dive into Twitter.

For next week’s Authors Academy presentation, we’ll explore how to market your books on Twitter and find an online author community.

Join us next Wednesday at 11 AM in Arizona (11 AM PST, 2 PM EST) to learn more about:

• The power of quote tweets and writer-related hashtags
• Scheduling posts
• When and what to tweet
• and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

Don’t miss out on this exciting opportunity — just click on the following link now to register:

https://www.wheatmark.com/register

20 May, 2022

What’s Up With Meta?

By Tia Lewis|2023-06-09T10:46:35-07:00May 20, 2022|Authors Academy, Marketing, Social Media|Comments Off on What’s Up With Meta?

To start out our Social Media Summer Series this year, we’ll be exploring Facebook’s recent updates as well as Meta, for the first time.

For next week’s Authors Academy presentation, we’ll chat about how you can improve your reach on Facebook, what to post right now, and why you should consider investing in Facebook groups.

Join us next Wednesday at 11 AM in Arizona (11 AM PST, 2 PM EST) to learn more about:

Advertising in the Metaverse
Starting your own Facebook group
Meta’s Creator Studio
and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

Don’t miss out on this exciting opportunity — just click on the following link now to register:

5 January, 2022

Online Advertising Explained

By Tia Lewis|2022-01-05T14:31:34-07:00January 5, 2022|Authors Academy, Marketing, Social Media|Comments Off on Online Advertising Explained

Advertising is a great way to reach new audiences, but the online space can be intimidating with its nearly limitless options.

For this Authors Academy presentation, we broke down where you should advertise online, how you should do it, and how long you should invest.

Join the Authors Academy to learn more about:

The best websites to place an ad
How to make an advertisement appealing
Advertising strategies for authors
and more!

To register for the next webinar, go to wheatmark.com/register.

16 August, 2019

Summer Social Series: Instagram

By Grael Norton|2019-08-16T12:49:36-07:00August 16, 2019|Authors Academy, Marketing, Social Media|Comments Off on Summer Social Series: Instagram

Join us next Wednesday for the third and final installment of our Summer Social Series: Instagram: The Art of Image-Driven Content.

Now one of the most popular social media platforms available, the photo-sharing app has come a long way from its humble beginnings. So why should you “do it for the ‘gram?’”

Because a whopping 1 billion people use Instagram every month! Sixty percent of users (that’s 600+ million people) seek out and discover new products on Instagram, and more than 200 million users visit at least one business profile every day.

If you have something to sell, this personal and business platform is a great opportunity for you to reach those customers.

Here’s what you’ll discover when you

24 August, 2016

The journey of a thousand miles begins with one blog post

By Sam Henrie|2023-06-09T11:00:20-07:00August 24, 2016|Resources, Social Media, Writing|Comments Off on The journey of a thousand miles begins with one blog post

I have a friend who is deeply passionate about a certain subject. My friend’s spent years reading every book and article written on, and watching every documentary made about, the subject. He’s studied and thought about it deeply. He feels that he now has something to contribute to the global conversation. But, my friend doesn’t have any academic credentials in the subject. He’s not a member of any online (or offline) interest groups. And, he hasn’t yet written any books or articles on the subject. His study has been done mostly in isolation.

He recently asked me if I thought anyone would read books or articles by him on the subject. I had to answer, “I don’t know.” The question was impossible to answer with a definitive yes or no without some knowledge of his potential readers and without having read his yet unwritten writing.

I did have a recommendation, however, as […]

26 January, 2015

Tips for Successful Blogging

By Sam Henrie|2023-06-09T11:12:55-07:00January 26, 2015|Marketing, Resources, Social Media|Comments Off on Tips for Successful Blogging

As the marketing specialist for Wheatmark, I have the privilege to work alongside many authors as they take their first steps into the unfamiliar world of blogging and social media. For those individuals with little to no experience in this area, this step toward marketing themselves can feel rather daunting and unattainable. This feeling, however, is not unordinary. Maintaining a blog and staying committed to promoting your brand takes a great deal of effort, but having a persistent attitude and an openness to learning will allow you to be more successful in the long run.

I recently stumbled across an article with a list of valuable tips to help you become a successful blogger. Out of the 19 tips provided, here are five that I believe are the most useful:

1. Make sure you have an About page that represents who you are and what you do.
Who you are is entirely unique, […]

3 January, 2015

5 Things Your Author Website Should Do

By Support@wheatmark.com|2023-06-09T11:13:19-07:00January 3, 2015|Authors Academy, Marketing, Social Media|Comments Off on 5 Things Your Author Website Should Do

I could have titled this article “Five Things Your Author Website Should Have” instead of “Five Things Your Author Website Should Do.”

And it would have been a very different article.

When we market our message or services, it is a very common error for us to think in terms of features instead of benefits. It does not matter how many bells and whistles your website has if they aren’t doing anything in terms of accomplishing your website’s goals.

Does your website have goals? A reason to exist? If you’re asking the question, What should my website do? you’ll be closer to thinking in terms of goals than if you’re asking, What should my website have?”

Only you can come up with a goal for your website, but I’m listing five below that you should consider.

1. Establish or solidify your credibility as an author or expert in your niche.

What would communicate this goal to […]

10 November, 2014

What has Tom Hanks got that you don’t?

By Grael Norton|2023-06-09T11:16:16-07:00November 10, 2014|Authors Academy, Marketing, Publishing, Social Media|Comments Off on What has Tom Hanks got that you don’t?

I came across this article this weekend.

It’s about how Tom Hanks got his first piece of short fiction published… in The New Yorker.

Now, in case you aren’t already aware of this, getting a short story published in The New Yorker is pretty much the ultimate accomplishment for a writer.

Many authors submit stories for months, or years, or even decades… and never get their work published.

But not Tom Hanks. Did I mention that this was his first published short story?

What exactly has Tom Hanks got that you don’t?

“Duh, Grael,” you’re probably saying to yourself. “He’s Tom Hanks!”

My point exactly.

Tom Hanks is a famous actor, so he’s able to get his fiction published by The New Yorker his first time out.

What this phenomenon refers to is the idea of “platform,” which Tom Hanks most certainly has.

The New Yorker knows that publishing Tom Hanks’ fiction will help sell magazines.

They know people will […]

12 October, 2014

A social media site that costs nine thousand dollars to join?

By Grael Norton|2023-06-09T11:16:58-07:00October 12, 2014|Authors Academy, Marketing, Social Media|Comments Off on A social media site that costs nine thousand dollars to join?

A social media site for the 1%? No, this isn’t a joke. It’s real!

You can check out the article about it here.

I didn’t link to this article just to shock you, or to piss you off.

(Though if you’re signing up for the site as others are reading this, I tip my hat to you, Richie Rich!)

I linked to this article to remind you of the incredible power of targeted marketing.

This is marketing that is targeted at a particular audience—not just “everybody.”

“My book is for everybody,” authors say to me.

No, it’s not.

Every book has an ideal target audience, an “avatar reader.”

This is the kind of person who would buy your book based on the title alone.

For example: The Rich Person’s Guide to Social Media—How to Keep the 99% from Cluttering Up Your Online Feeds

Or: The Thrifty Buyer’s Guide to Coupon Clipping—Save an Average of $20 Every Time You Visit the […]