Writing

Guest article by Joan Stewart

Ask anyone writing a book to name the most perplexing decision they have to make—the one thing that can propel the book to the bestseller’s list, or send it on a quick trip to the remainder table. Many will tell you it’s the title.

OK then. Assuming the title is a grabber and prompts someone to pick up the book, what’s the next most important element that determines whether people buy, browse or bolt? Interesting chapter headings, of course.

In Internet discussion groups and during workshops for authors, many writers throw out dull, limp, convoluted book titles for critique, only to be advised that there’s a better one right around the corner.

Here are several techniques for coming up with enticing titles.

* The next time you’re waiting in line at the supermarket, or you’re visiting your favorite bookstore, scan the covers of magazines. Compile a list of clever titles […]

Guest article by Robin Quinn

Okay, so you have an idea for a book that’s exciting. You’ve done much of your research on the topic, and you feel ready to get started with the writing. Just what are your options for structuring your book? This article covers some classic structures that have worked again and again for nonfiction authors.

I’m a firm believer in charting your course before the writing begins. It will save you time and give your work flow and cohesiveness. A case in point: An author friend of mine likes to be more spontaneous and as a result overwrites. Though a New York house published her work in the past year, it took her 10 years to complete her psychology book. I have to wonder how much extra effort she expended because she didn’t carefully plot out what she wanted to write about ahead of time.

In contrast, this summer […]