Close your eyes and visualize your book as a keychain. Can you do it?
In a previous post I discussed the best way to market your book online: by slicing up the content of your book into smaller pieces and republishing them on your blog and other sites accepting similar content.
However, your book can be turned into other media as well—not just online and not just written. Here’s a list of ideas, both offline and online, just to get your imagination going:
Paper book: The foundation of your “content empire,” from which all other media originate. You can also start with just an ebook, but that doesn’t nearly provide the authority a real book does.
Ebook: Tap into a growing market of ebook readers by releasing yours.
Blog posts: Copy and paste information (chapters) from your book and periodically post them on your blog.
CD: Put your ebook or book preview on a CD and give it away to prospective clients and readers. If you also create an audiobook, put that on a CD as well.
Podcasts: Turn your book into a podcast by recording your chapters and make them available on iTunes. Release a new segment weekly.
Online articles: Submit your nonfiction book chapters as online articles to dozens of article sites. Provide a link back to your website or blog.
Teleseminars: Run a series of teleseminars based on your chapters and invite your prospects and people on your contact list to listen to the call.
Audio downloads: Make your recorded podcasts or teleseminars available for download as mp3 files on your website.
Flash drive: Much like a CD; why not put your ebook or mp3 audio files on a promotional flash drive? For fun, tell people it’s the most intelligent keychain ever!
Prerecorded iPods: Consider putting your audio files on iPods or mp3 players that you can give away as prizes.
PDF reports: create a number of special reports that are available as PDF downloads from your website. Print them out and give them to clients as well.
Prerecorded messages: set up a “24-hour hotline,” a phone number where people can listen to a 10-, 30-, or 60-minute presentation that you’ve prepared from your book. Always include a call to action at the end.
Booklets: Distill the key points of your book into a tips booklet and give them away as a promotional tool.
Print articles: Submit article-length content from your book to magazines and newspapers.
Tweet series: Broadcast a series of 140-character tips or messages from your book to your Twitter followers.
Facebook update series: The same concept as the tweet series, but on your Facebook page or profile.
Ezine series: Include excerpts in an email newsletter to your list.
Email autoresponders: Turn your book into a series of emails that people can sign up for on your website.
Workshops: Develop a curriculum for a series of workshops straight from your book for people who need the help you provide. Make sure you record them.
Online course: Much like the workshops, except delivered online.
Public speaking: Prepare and give speeches about your topic straight from your book.
Talk radio: Start your own radio show on BlogTalkRadio or get an interview on another show, all about your message.
Online video: Create short clips or record yourself talking about key themes and concepts from your book and upload them to your YouTube, Vimeo, or other online video channels.
DVD: Put the above videos, your workshop, and speeches on a DVD to give away or sell.
Phone coaching: Offer your advice from your book via private phone coaching sessions.
Can you come up with other ideas? Have you done some of these already? I would love to hear your story; leave a comment.
